Retail
March 14, 2022
Today’s consumers are increasingly more empowered and informed. Image credit: Farfetch
By Sarah Ramirez
From bricks-and-mortar stores to direct-to-consumer darlings, omnichannel acceleration is going both ways in the retail industry.
{"ct":"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","iv":"2a00bf6c454877985d9f9045c0ef105a","s":"e19a923f8c458855"}
Share your thoughts. Click here