Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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