Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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dFMq4kcreLOI10H7fgQJOeBUidJ8JJ0xtALDKOIVoZJo1fxHrceNsYrxdNDTKT5tHXoFQwEF8BWIVBtPxZ5icpRMncT2YhV4dqzjlcm5mpVm\/7HEyUd4bGI38mXSWlmZyeOSUczJtU7whBun58IyDO+bve4jNJmUkjseZV9V1+y\/m0Te8aII0B3Cc+fdeVjIxFUZKdxt\/Dvu2sySjGmm3BSNjrdaUriIEsrlBDP9mIuvrHgzaWjsmf2NaWHe7aqpHPHRXLDgeQQtwtKbTVa6pJpBmnQRzIDCpAip2pYOXQOyOhudR7bZXVf3xudS+2giigwwftIcqAJBk6XAGhxhRJS3Mr1y3WTqk7+diJFZd8FhEQAfIHKX2PJSJsOI0+N4n4RMsgwxdW+GNSnLw2oTAmVTeNCatV5f75Cs5DQCBP8JYK46XpinLY8oZr3b604NeYyW1Z6\/t8O3Tujd2qvS5qHDSwbYIrBUXGCUmwcYLddo\/dyhMKs3oriz2FpkCjKQz9tJDP4miI3XE\/Lphr4uTWg64pLHXK3vX3CBn+e8cmE+FhQyMDNaEUglYfLEamdrWSFH1PZ0YsesKosMihbEYazOENEYqJh3JIlaMqz3eA1fJAV5OVpqrDi2A0YS00i1A8j22UwQ+wvtssNkX92\/OUG36jPRabMUwUSHHWBEOEUCzGRigMR63V72r2DD29IKxSOhYinHmCOUEVI7b1BEq+rnb5bhLx0LBLseAzZsO4+BDqtCUP+BvHXSAZieZ04xtB9R2S6arVLYkeRvD9ThiMhv9P+Iml1UI6y2iD8wIGmJxrg9ptw2h\/AvFgI28dNk2d\/SyHcsIk3sj+x7O4fExeERBWl5hVyTO1ZQ4C1MHP1RKjM+4I3RyIdruylp0xKxEQ8Nz+Rh+kL7PNTfj4Ge6jWy4\/jf9omY3EWf1UVNuAX1bwuP32LIucQmBPKyYFsyWjqByrTtlKqQSiBeMKU1+cEXx6Ohc1m+o3zr1cAh\/QOEVxGalFTar7Nw7qQf5Ikw+Hle5YUIV2zptydrTb80oDxTcj1KEJIW5ttkEPMyDE4C2RxeUTubiu9rIRp7yVRprYk6IvnmkWA6IzerAiPghudjycPujGqGZiXhydBE1zDThWhxZ7aACb7Si6fYXM\/OJZCMoYiO9WMrO9ZVyYt+j+C1ryoDj6hnnTx3WVlOWaCEsc5MNLM1w5\/2R1h\/S2MSaIRoyvOopSzyKL\/UW3frQkVPgC9Ny+u6AOWm7xkqYfWy+wuRnP1SqhUnMQS7p+ElVql03j8CekWpRol0gt70mhcempJthgaF2022kpBH3qCkKeSod1xPO\/EJCTZCIMz1whlFJvL\/UDHFWoaLcfzYPE9MgOIApgrEcb42KDogCmuSXZ9aN6JhBVuu1qbh7+XECP+88dA6EmdgG7AKaI5qLISCAntkT4FsxWcw59LL+Cq8TYos1wXBNqqDn2UWhqfT+z5OWU0NyQrEofsIKK+v22n9xKS3dJyXd28Vm3WEHqV+uBHWZSdxrFeLTNulU6a2IQJmaftq3ONUEQjPTnydilJixBHiMDCIIWo+Y9kaAX8JxKbdqDiGb6BYMqdOUbV78Cr6XoBj\/NzDL\/3zUrFijJxJ1yJs3moWV9pHg0XGhm+MxSiBtloTwM6zfI\/CAs9bXyW6gP\/LS0SAmCMrrLw0oKnGN0keWFbqyqda+X4iQd52gIhiorsnquNR5Fbfwt4MvUUZICP\/UxywL8pMuaCzxvlsGZDGGypCAm5ZzdEZ3nq5eW6gK1VRBanO8DEUsgJ4DBopUMEx8x7wbJ\/RJ4Q4qDBdb7OCXQGNGeYM\/bZ3kwzNVdZztwXNrW3f\/g5Ig3o+cosXPZ8V4ZTK1sXU4vfRCzi+KDmYL6SHJKX7HW+cyoq7zZ\/zo5zrV1kwdaegaa6KPvaziDhpiD9xrnUNzxD7idhaMhYgzgyVkZMLrb7xY63T2hIwybyXDJmiQff81R9wSNP+aM\/RWkdWY\/ki+1n6X525WOszDcHrWapXU2SDNWAw9ehmuYODnNHB3x\/S2ziZlYYaIe+q021jdI6Jn532PclbK9r4xmBKNxtTZnVKN3PeXsBVvQQ5zhixkftkajN+DOfda2vOdwWH9OeHrcM86UwaXs94RQflKuZibHxuD\/9lYIta+GvuvQ9hlUxIxdkN73IAB0uIWhm3aD+YG\/7MvMSfRxMdFU5KNlYXieiPWvCnrfBFSRZxKk2p0DjJHrWKp0DrPmB+r3FBZZEyKEJNk9sc75owTjP1Og53VkTiReYKKVtrFzsN2jpMAkJvW37ADw2UBL46BlpQjZu2hosYPlwwvR+krKdVluQ2KZYIzH1dQuIGjOchB2ts07aR+pmjH1BrKYPrT5kQIZX6QbN86Ye4pEFuM05+C2JKd3eNWMUtlsz7JGeQ9Rw\/AEl2uBy9GXeQuV+P8Ng4E03M+pIQJJirWrHr0AX7D\/b9VWTDz+FyF9x5f90oT45vwL3\/Ki+iFVEVL4BcqwUXCwHVe+4aumvtU9WbT8eoSUIswS\/mtwJPhdr0hauacJcthrpceAh4ZqV6q660RdQOg8Y4evpl+ZhFW1sY16hSFf4qg4gEVNNXVDI0l49yB2VMQKGsCI1v0bppzue4iXFSzGKvK7oNnlmJ1WxDzrhF\/+\/msxzcrQ6sdYIZYJsqLkbJtEvfFR5XCu48zu5y7JSvGdQujLyF7UmiOpapUfT+o8CNhRmve9zU6MLPtZEJASuD1T3qz3LMO\/1MorPWWATBWtmDahv4n8l+3\/NyAcO5XNJ66qSA+\/evDx17JFBISUsM0dD4k992AumlxbrGvvyh9lNbH9n+Wg\/+xFOuBslXcnnnbM8DgKU8ceQDiQYm93njhjN2p\/eW9fxUZsZjkbfXnhham32rKctAkxocvllyv+tRprFqITgYKFblF414kwmjILdNTeuhuTPxmPhbcARtg9JO1vdjdWXqrWKsNuHfH7yLBiQI7Eci64UykAPnFduMQxcpOFqxl61lTULl1sU5p3lwuoG\/NfU1x9xjgpAUbKOuajAE0LI3G2f0VBPsJQWsw3uTf2NFe7ET9lp4C3xZshjYIj\/+aGbGPPHvXY2LyJs1UqaMLUFYVGlXhjLGuTJ43zoI7VffH3huq4pSN7GwDKJpI30KVAJPQN0wmtkXr6zcnqyUGSCbhCOjwpcJOq37UcngNdbftoCWR\/k8F2w9ieKtilGVKtOGgWOAnKGmdKwd1fUu+tv907jwgDFqkT3+KBTeP1wZ13fp4Mh4H\/QNp0\/sYiXiEKPipTMJCUd6jBhT2s6VAeGK1Bs52ku85QAO3gf+EuWVheVpBa6Sw2QmxhDM\/hmQPwRgZdeTRn6F4+tcmjQmJ8xsl4ygFaLfrFM3H\/QQEMLgQAuf+7tPax3KpzjKLN\/Xyiyntu8Fwp+X7IHLljUqGU3TZ1QTa59mi9aHgOhBhFgdl0p0us3daBZzSvzJzllWij8I4XlDn3fYSuGlqircXas3PtvGncwAwsfM0eRj0Ze4bKqMEU7FdcEuV9Ri9kIBnScAs+kQT4r1DXphxyQLyB5pI1v3nzMHsKILSGT5puLNgYFLxjYYj1EVNwW9QbRET4pPUY4IudK7SBjHJYoQsshyuPQ+s\/UjU+Nit6IHMqSk4bgvNrxiOx9Ure4cz0qkuNvrhyJk\/Fee\/EM\/keg38+iG6arFhpwCIY592+ze8+qPQGWtl0eeYcimXVoLjlrdawZFcOxCXcYtlMXcF6W7AMyV6qi4zSHI+\/7qTLg0ZbGvRbhp5iITNLxHJY7R9jzQwbrS6ekRbYhPY30wYeUxgyDHnu\/Eb4GFVy66CS\/wIqdz8qiXR\/hhS87wokeJz81BeQEBH\/e2Nbhy+O7EVZ9\/7+zV0i\/PaPW46FZC5rWgTaBeFae2o8UbeOySJkd74s59phkMms0mOUbbzzouDCzqjjkCt9OcKaAEZtYNMVxc5Dajs08xnXY7JeUnm2EAcQcEViyFcAsvdrM+\/bFOvVn\/c5DR2o\/KpzZhIDj3yclNcAXkgfx7HcI65ETkgaX34qeRg1W8RjSsVzTbRtC4+BGpv82Rke7NqxnOcubeuOB5bPo+IF+hVCkXn24J\/GsEId87NXR9zGJjwzJDq06fquFDWQb3NQR9ivBmwdxlXTp8uorPjIK3aRaaGB9wnjElUkPCbEvODp89r2uBXYS\/KhjsWENpl8Z53jh2OJJQG6FTum9rJgoZZYmRnA4yWK9OA+3v6\/nmrIzfISsEZpeFrAB44\/mq9Y7967eLbmptcn4Q\/k1zpc3RcC6QFL4DQ34qT74hQvWAMfMAcaAngpyXdCcvf6BCstdesc2xQjTM8OR7LXBWBf7o71oiw0PYFXcR1Uw\/RR8zX0tjemrLJH+9Zy5WtW+jLPP7GkXWXUvshmHwBgIDbVfB6sX4wbsujO7h3E39LIWG5LiTgHSjJFiPGdqU4nRRPKby8ncq+fgQEuRLFLCevpwfno9ow\/P5jVyIPzp7I3SMiE6QeZnfHZdHmyGjAHfZO+0GcgPB5LYKAYWTm+6ZEKq4Rk7eX9J86OSK45Dh1wmJzM54xT\/AUJFaxSgC7fKTWiAdFp8jtwqZ2h09Nxjx4AJfS4dFXtbkmNTPDqNj43UqCDVmZAqBMF2aQexkV0Uw104n+5phRKTeTy5z1ph87DRqPS3GMOD4+2mbGvaQqWJwb3ifxguS5TE35JnsuB6Bb44cTVV2ZG6fQyF\/ivLyLkGtzm3oCRzM8uW1xtFofQDQoPYB8PDqN1gG4kNsIlDx00K5YA4V8GaHOTiO42tGxbb7xFeWV3J4T+Uo7IPfgXJhJ\/2B98JOW4piiegwqS5Jxx88LqW1XR3+NBOrJOaeM85hQLHSkJ3whTd\/so\/29SblL+SqQaSMpDIceTeTdYWYCltInLF8OMen5Tna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