Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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","iv":"a81fdcd1bf9fc8570f7fdaff57f7de6f","s":"52230879fab2e7e7"}