Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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