Bloomingdale’s use of mobile marketing in its Lexington Avenue store window is an example of the way in which the channel can give legs to traditional media.
The retailer’s Lexington Avenue windows were transformed into three studio vignettes, with Bloomingdale’s, Apartment Therapy and Elle Decor each designing one room, using furniture and décor from the Bloomingdale’s home store. There is a call to action in the window display, which encourages consumers to vote for their favorite vignette via text message or online.
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","iv":"eb1bd0c2830c6b13a2c2b0aa2a69da24","s":"67577013a8f6e948"}