Bloomingdale’s use of mobile marketing in its Lexington Avenue store window is an example of the way in which the channel can give legs to traditional media.
The retailer’s Lexington Avenue windows were transformed into three studio vignettes, with Bloomingdale’s, Apartment Therapy and Elle Decor each designing one room, using furniture and décor from the Bloomingdale’s home store. There is a call to action in the window display, which encourages consumers to vote for their favorite vignette via text message or online.
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","iv":"79a17b74336d4f3fb07d4fae2b7c826a","s":"993e8c0a382cb306"}