Bloomingdale’s use of mobile marketing in its Lexington Avenue store window is an example of the way in which the channel can give legs to traditional media.
The retailer’s Lexington Avenue windows were transformed into three studio vignettes, with Bloomingdale’s, Apartment Therapy and Elle Decor each designing one room, using furniture and décor from the Bloomingdale’s home store. There is a call to action in the window display, which encourages consumers to vote for their favorite vignette via text message or online.
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","iv":"478b4a3af4b7638ba4c0e52943ca1af9","s":"425188b530807d40"}