Bloomingdale’s use of mobile marketing in its Lexington Avenue store window is an example of the way in which the channel can give legs to traditional media.
The retailer’s Lexington Avenue windows were transformed into three studio vignettes, with Bloomingdale’s, Apartment Therapy and Elle Decor each designing one room, using furniture and décor from the Bloomingdale’s home store. There is a call to action in the window display, which encourages consumers to vote for their favorite vignette via text message or online.
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","iv":"df70d173ee3cf7ce42c72dfcc047b31b","s":"4c038f16fe64e4f8"}