Bloomingdale’s use of mobile marketing in its Lexington Avenue store window is an example of the way in which the channel can give legs to traditional media.
The retailer’s Lexington Avenue windows were transformed into three studio vignettes, with Bloomingdale’s, Apartment Therapy and Elle Decor each designing one room, using furniture and décor from the Bloomingdale’s home store. There is a call to action in the window display, which encourages consumers to vote for their favorite vignette via text message or online.
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8yqzU9PA244psBuygYj25NMKWYaTh0qM78ZsfaqyWPuVgwDtL+W6QlufxT+0uU9cdeAEYyX+EDRpmcjOv0fNBEz5U3fWviO7sawnJo+K\/ipu1LARbltIbU4cIy+m96HpIGxBrSBTEepJIuAhoEaF36En3lQKu3RqK2v0FPCVY4waIhxtgFM+rzLDim+TNjYEND\/YlqzkzXaetWl+wPNm9g+cjyP6FZExzvRCc7fIgadPSarOByIogj++fNyiYjZzP9jVqcWmUDZKhHnIpg3Ui5zeyNkK1GPeeLK9GP6dNGQwyF4pmZ\/8d2ZpR84o7n9AB+H+XoApkJxlmXb0ft04PrjczMHYD5OF0\/RXbnJG8iR44Xq8H68b2bV9\/b3eg78XX88HxiRBiuHFF69OmoSrleuusX0uwXqdhHmE3SlFdPQAKVKPb3EvoG4G6iKvaOeFYIFZVkPjhOcAn23YPAwbM\/INyLgUP5XwvjoosLlutRglxuKpJLFkqNhuquOSgWH4KV9kwVJR91DjfVklc\/dkbXQZR2iZuKOXJbfeVmFwQxjNGRepEsAZagZ7OMaKwL5+nxF1\/EWtZVqPUjTnOUTtMdOqVExBLEkQBtdwFcqrsxwxbwGSoDGwAtIcSfNpAaZ1d+HztGmPxhKo0DGciY5scXeAsFfCvcjC9lSvY29Ab8oLOWIA3mymt6CaAoIeYgjieP0D31\/P87UdR00K7lz16uExGukiKma6ByMQxNjX4vphLdrZFVgfmshtathdxxSRVTNJpyYhYf4XYFXMKSHBl+y4553couU1Ab8VdP5Wkremm+7xaauA0GZ9qrWzX08T7RJJqGSLC1k8wnlXdDhvZy8d5GEVc\/tqyDzYUyFJFL8wsMawE2gBImOQiKsWjpo4sdc4ezWhOXnrB7yEbg84WUveQjamNXxRIFab2xZGec4xwqW6A5l\/VODnNz\/5+uU3vA8vQgU2jbFRhtZQstNcyZzKPG4C1WjGqDuZTOoz9xQy1vgOPtbe9osh2VJoZJK5kYXucOMWhg1Y6wR2kTnWEKYt7PKl3BqpitYp9j19k2Hms5zMQpcbEoxLqXxUy7\/tlVT4D45Zi3H6ezBW0NP\/4NDYtmdIl7TmLumJ+xY9s70tS3RV\/LmLxq3PUGPBh2zsphxsVKSFj\/dRFWkcmb09NuN+y0af659Fa\/z74+500nictqoLmNSi9lORDW0zFp5\/RxhHVnF1p3cIQShQPd5NoPuOrc53rwvtIy4HSmdz4pd3UdOxQdqERpRMA4hXljDPyXLcngcob4pxaTGK61E2dsEDiWRt15QVCoHIzKQqhRjV+NT17Vkyr4t20Q+QBT19n5ghadE8qmZ6CWxeRgixVmxqLnn+fXocnwyscc0+1z2fs9Wbeah5xz6BctkgSBCE9cqxJtp3V8GmJzO\/GVUmMjcRpFhx31nlbF9GMo\/JFJZ9u\/UjapySW7nfUp+xklJvr6xZVRqhBzDvQciCSHnwAZFQG4E7ite3BG4yW07bf9Gcgpj1Vl1HX5Ljk0r9UVDH7r1AhROULjRCM60uEyI02Q6QHfYmh75IhORDnxDmEoZ63DV0FfFeFFZzfapULxEuuzgnb0Vj6bPVzSYq0DQ7La58xbB9SB8bM1ismqV9kV+PbSt3JVTuK5KH3tTpOfF+x698Emy7JdecNHBRyV3HUa38KRSXAF9wcaaLdDis1xI2ZdIMEpbHHNW58czSelST33JoXqntHiSpxFIpbhVyoaVwjKEYkwJAy4b+r2lty7j3+LDhmzvzBJhNJ9Bbp\/knho8bvGTPcUndBcPqJvnoZGYm2UWDXtTu7OGkgvAuspeM35jSIurTtKXg93jbXngayYFVwIxOXwENhw7WdtX1vuVWuk+2BJ8uDW8UCK8Ruy\/uGQRLospKDflRJby0RH2chzk2yceS43BMd24M7pLdQx\/HlWWN4kcVAk9YQd12B5jMjME+RsczReiZcNaTcE4HCmkuYMLt2cMaIt\/EPkcQ9cQGEFwDV9icyO7\/TSpyBI47IW0z48mYiS6Fr\/j35eIdmLotoq0LROWAq2gaiU7tMHIEYa\/DcWwhdCgT\/eaMjGku+tgMfyCpwKqSmzeN+gYMn3I3jJ9ZyEgvUPXOIEzdckgsUT36nwS8WC4yum\/tLWup8s2In5od6ykSNu5GKFQD+C4uXYb+YaO7c4hALwrpRK2By8NvcKQah8t9ahOrRPo1QvWCgUsYWbbY0cPOqsKLVsIqocUcSO76V7Tx3owJ9NheGp9NShWAJre268fSm48GAHpS+H+EFL1vCzj4z320wmLqNhEDHHNW+ZvTsiWsDoJpjEw\/Jlm\/P1THcP1wfpfV3SSgaRzVEOPxPnxDPT1m14wFbLKACT3JcwN+M2aBEfFxttx44Zi05RtvteTe3wowxFmtwtetTzl\/8QpfC7n77DkwKJW3QqwkAgaF2RXwlcBTW87kDHX5+ndFZdwcPu3VvYZbkqSXy63v4FNDxqjdy7UtJTitcVriibAQcOBmj82LXcbUIVeUGq4Jtl6lNifdO4swkw3hKN8cJp6Uogsp1mkoay6hqTz+rW3NAc\/Xr3v5HEVF8nPiwF+9sL4h1vMundzsxFTJvERhX42E8qjWQkD\/3csEEYuSPIqAPWASEilhM\/hu+LwbPwYzsbfe4wc3dolvLhyOot6xu\/ZW7o7DHPYBCh6NEO8hMiTRBveigzSoV2ewsCIMus0sMaVv4qUt5z7w1j+zaWpaaKXOW0j\/EfreClwj8+wbaV96xl+efzURyVQghkwH9olqPX0jtt4Zbvo9HLlXYvlnwFZ7ZIlzA5Wjj1KZZcAE+FfzVG\/pkD178JGsI1LgWPsKW8Oko1HsFr6pppmp8aNwczCjpaIr6krnT835VQ202wW\/kn+C\/B6dX7VUcyWOZYLAFPN5AzUWh3jx3e9rDN6Plb6imMwUZc1D6WZWzqNatryDCz+Uc+YHSmw4sEFn8oh9bnqjCc9kkwcuSghvc37t6nOQmdjxnZU94FeoqpVkxfKAJ4aDQDhNIDjzCGDK8CviywuHN91Z8ndM5+cFHLcKXwl6WIj5oe\/bSxeZe\/le9GQUO1l6X6YXwTBxwvPGEgqv4gxzQSMa4Jz32VNUmJbF8zqWcUK4dxKWF8aBthdAVFVopd0BJLJTl04Cvpn9m5iE13HiRf3vtMzc\/q9UDOe8m\/EHLa3IyV7i5qoBgLMVBNdr3q6w7kgtbCvGCQYuOMDKWUQCm7\/eTv1b28TOSu6GzF45OEi+nCkq8YTIOXpoen1EAxAoDZlPyOJlYxNYrh+exEJnNTp\/b63tiy+ucc+9y\/Ic11+pc79YKzQxmgTNwqPzAiWOOWEOU2WWd670V87RmZEsFKD2rnWu+Uyfdgk9aygMl+7jIB\/JkKpVIujZx1ZKi8Kv5KL\/ax\/VJ1m+Eb0DawUpTO6QjehvTOep\/z821YOSd0wAhSpzWTZMdfwmTemkXBqZhLHSUavALs0vV2pcC1mu5DPLMxrHZbe3D7RTcNKP29n9ewWu8q4KwFHjpVe+X\/wjfSZeCUey7s9jIOfBy8AOw5zKLvKUgKzpp3hk+1Ufx+pWhKx+C9nM8l7CfWq+r6GSZbmxSkEJB71HkuK2Ahad\/kAzdXWL5upLM\/qC\/3JCwDWeRJZs3YdgzVBNtBBzMhNDvpVrfBmVVVpE1HR1UiavXO87jEMGyrmGWwt49CvryaegI3MZ2Tm5SqFnT\/T5r1X\/XyYXUTEE\/Cf3\/k9zuipJoHHEgRA5gDVc7HU+J3BLhfAUVBp7Tpo6ps7IIrQH2wCxNJs2Mr4ls7N4BwFLSRP+WwRIRkMg+8znCq7GJ4VthxCvubvPSiO0aY332aiasL7SW4fJy3sg2NJtsZQoicJQA1j07cW3Wvku0AJH4yqdBK3ph0W9xQIQ4cki7Qa1\/WIFJ8nPBdXVl1UHX2Bgj80ppw6TFZB8b73IqWYQ0g6R3\/9gQqUNG9w3bLkk487\/PQxALZFCB6YQNGCbR6U4rlTWOxYhg01LctJDJHjTMScFmZjYnxQMroKrFrzgkyez1daKYx\/LXlMqZ64shViJ1BPbAG9q6jQkzlyj6X0Q7FLPjA1kTMNeITRcpVlb1z2ojzthsa94X8b8eVJjzYhaUs9jKnsczJwMt\/zWO+s3cwzZaSweGrDvZfr7+XJuo7AHuqi5Pbo\/KDRHIdzoa1lAVVnThQAJHxe7iwMOAhJRa4\/YeCN8otxwHE4zNdc8BR+ifeTodVx9uyCf4xF9KO5Lnrm7zspIU+XaLxrrTgWnh1th0pirX\/mRsU2SSQUVxqDjtiWOL1tO7RE7crtwaVM\/WoxZ0YQ23dkGf2\/3q8Lo9cWhnGn8fw+6xm2s","iv":"b5c9fcb98bd86d45d3db5aaf488cc04b","s":"3b08bc2ff234e201"}