A Bloomingdale’s direct mail piece successfully embeds various multichannel touch points such as online, mobile, social media and catalog to alert consumers of its eleven days of new trends and fashion happenings and ultimately drive them to purchase.
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","iv":"73833bc8fad57b40f2fd5d419525bf96","s":"8f2e4c7524d2979a"}