A Bloomingdale’s direct mail piece successfully embeds various multichannel touch points such as online, mobile, social media and catalog to alert consumers of its eleven days of new trends and fashion happenings and ultimately drive them to purchase.
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","iv":"3d1422e1b6e7ee79fdd744405b35333e","s":"c244a820ef7aecf6"}