- Bloomingdale's New York flagship store
Department store chain Bloomingdale’s is incorporating new technologies and an SMS contest into its semi-annual Hot event in a partnership with Microsoft that could boost its appeal to a younger audience.
The 11-day event begins Sept. 6 and combines mobile, social media, television and physical components. Bloomingdale’s is using smartphone engagement to complement an otherwise 360-degree approach to attract attention from younger consumers who might only interact with the brand via its ecommerce site and social channels.
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","iv":"1f5593ae5fc4bf60d176504edcc10dc8","s":"446ed97d74b4677a"}