- Bloomingdale's New York flagship store
Department store chain Bloomingdale’s is incorporating new technologies and an SMS contest into its semi-annual Hot event in a partnership with Microsoft that could boost its appeal to a younger audience.
The 11-day event begins Sept. 6 and combines mobile, social media, television and physical components. Bloomingdale’s is using smartphone engagement to complement an otherwise 360-degree approach to attract attention from younger consumers who might only interact with the brand via its ecommerce site and social channels.
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","iv":"f1a86507db2e838f45a1c6a907cde164","s":"ea4d425c8ab5946a"}