Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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","iv":"5715893c5cc39afda2085d339fcc2827","s":"56d2284e7b2fb289"}