Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
{"ct":"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","iv":"f87a527e43859d4d06a3ffcd857ca2e6","s":"c572193f81bca8f4"}