- Bloomingdale's New York flagship store
Department store chain Bloomingdale’s is incorporating new technologies and an SMS contest into its semi-annual Hot event in a partnership with Microsoft that could boost its appeal to a younger audience.
The 11-day event begins Sept. 6 and combines mobile, social media, television and physical components. Bloomingdale’s is using smartphone engagement to complement an otherwise 360-degree approach to attract attention from younger consumers who might only interact with the brand via its ecommerce site and social channels.
{"ct":"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","iv":"73f0f2cc6fdf66367189f9be6221df78","s":"ff5dc35bea7bd854"}