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Commerce

Black Friday profits prove personalized shopping is beneficial for luxury brands

December 6, 2010

Luxury brands should consider personalized shopping Web sites

 

By Rachel Lamb

Based on an increased profit margin from Black Friday sales, luxury brands should consider using personalized shopping Web sites as a way to connect with their most valued customers.

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  1. L’Oréal hosts inaugural Longevity event in Paris
  2. Gucci uplifts GG Monogram in throwback campaign
  3. Bugatti, Lalique craft bespoke table clock
  4. LVMH averts luxury slowdown, revenues up 9pc in 2023
  5. Fendi names soccer star Karim Benzema as sneaker ambassador
  6. Maison Margiela takes stab at sustainable status in new content for ‘Replica’ refill debut
  7. LVMH Prize 2024 winners announced
  8. Tag Heuer circles back as Goodwood Festival of Speed sponsor
  9. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  10. Luxury Group by Marriott International brings back Dining Series
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