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Apparel and accessories

Birkenstock sells majority stake to LVMH-backed firm

February 26, 2021

German footwear label Birkenstock is gaining a connection to the world of luxury in new acquisition. Image courtesy of Birkenstock

 

By Luxury Daily News Service

LVMH Moët Hennessy Louis Vuitton-backed private equity firm L Catterton has acquired a majority stake of German footwear label Birkenstock, hoping to boost sales in China and India, as well as online.

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