Research
February 22, 2011
By Elizabeth Zelesny
Microsoft's Bing has experienced significant growth, signaling the need for marketers to spread their search marketing efforts across multiple engines.
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…………………………………….Once Google cornered the bulk of the search market many search marketers stopped optimizing their sites for other engines but that could change when the Bing-Yahoo integration happens experts speaking at Search Marketing Expo said. Now were in a situation where were going to have Bing powering up to 30 percent of the market said Danny Sullivan a search engine expert and editor of the . Using current search-market-share statistics once Microsofts Bing search technology starts generating results for Yahoo Bing will account for about 30 percent of the search market he said.