Jewelry
April 17, 2018
Jeweler who gets it right: Lessons at Van Cleef & Arpels' L’Ecoles des Arts Joailliers. Image credit: Van Cleef & Arpels' L’Ecoles des Arts Joailliers
By a Luxury Daily columnist
{"ct":"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","iv":"c6e819a811e4436c6133750eced5edc2","s":"276dc50804fd8a91"}
Share your thoughts. Click here
Big and small jewelry companies must focus on what the consumer is attracted to these days. Unfortunately, the fat cats are trying to please shareholders more than consumers and the small players are doing a great job especially with color only to find it difficult to compete. Swarovski, Pandora, Yurman and Sabo and have their challenges, but, offer price points, quality and design that are very attractive to today’s cash strapped consumers. Here’s where man made diamonds come into play where price points and reputation are attractive and will get more attractive as growing technology improves.
Of course reputation is a key element somehow driving some profit back into communities while also finding ways to dazzal consumers with design. Swarovski seems to be effective at tackling all of these elements while not roosting about it as they see these elements as just the way it should be based on their culture and family values.