Research
February 6, 2012
By Rachel Lamb
Luxury labels need to use digital media to target affluent consumers as they move through the purchase funnel, according to findings from a study by Boston Consulting Group.
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","iv":"d1cde99ca618d0ff9d4c65bd91da213b","s":"c118dcc967303cd4"}
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