Research
July 8, 2024
"Beyond Money" consumers, or those with an annual personal expenditure of more than 50,000 euros, have doubled their relevance compared to 10 years ago. Image credit: BCG
By Emily Iris Degn
Revealed in Milan at an annual dedicated event, the Altagamma Consumer and Retail Insights survey digs into the latest trends in the sector.
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","iv":"4fea410933899e3d865685f4ce322ca2","s":"beb1cbd946a35b77"}
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