Research
July 8, 2024
"Beyond Money" consumers, or those with an annual personal expenditure of more than 50,000 euros, have doubled their relevance compared to 10 years ago. Image credit: BCG
By Emily Iris Degn
Revealed in Milan at an annual dedicated event, the Altagamma Consumer and Retail Insights survey digs into the latest trends in the sector.
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","iv":"b08115d90812b109fde514e32b8ea28f","s":"821e78d69248e026"}
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