Research
July 8, 2024
"Beyond Money" consumers, or those with an annual personal expenditure of more than 50,000 euros, have doubled their relevance compared to 10 years ago. Image credit: BCG
By Emily Iris Degn
Revealed in Milan at an annual dedicated event, the Altagamma Consumer and Retail Insights survey digs into the latest trends in the sector.
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","iv":"c3bccece01a3671cae4ae7f72dd0ba8c","s":"ba96bf340abd669e"}
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