Columns
November 3, 2011
By Josh Mackey
Twitter CEO Dick Costolo recently held a press conference at the company’s San Francisco headquarters. The event marked the first time that the privately-owned company disclosed the actual number of its active users.
{"ct":"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","iv":"a1c1c3b2dcba1ea97ba3bd9f05a80139","s":"9b28e27253bacb89"}
Share your thoughts. Click here