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Internet

Key luxury-specific best practices for online video ads

January 7, 2011

Screenshot of BMW TV

 

By Elizabeth Zelesny

As more consumers shift their media consumption from television to the Internet, online video advertisements have proven to be effective in driving return on investments.

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  1. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  2. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  3. Viceroy Hotels debuts narrative-driven brand identity
  4. Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
  5. In Geneva, Christie’s records new high with Aga Khan emerald
  6. Capri Holdings, Tapestry abandon plan to merge
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Belmond to launch new luxury sleeper train in England, Wales
  9. Neiman Marcus honors Leonard A. Lauder in New York City
  10. Diageo launches new division for luxury brands, experiences
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