Mobile
April 13, 2011
By Rachel Lamb
New York-based department store Bergdorf Goodman is using the Words With Friends mobile application game to drive foot traffic to its store with a location-based banner ad promoting an in-house event.
{"ct":"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","iv":"e655a0d16cf4ceb299e55fb893219450","s":"d4ee34ee81d1a26a"}
Share your thoughts. Click here