Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Bergdorf Goodman uses location-based game app to drive foot traffic

April 13, 2011

Bergdorf Goodman plays around with banner ads

 

New York-based department store Bergdorf Goodman is using the Words With Friends mobile application game to drive foot traffic to its store with a location-based banner ad promoting an in-house event.

To read the entire article, please subscribe or