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Internet

Bergdorf tries on shoppable video to entice younger 5F audience

September 23, 2011

Bergdorf's shoppable 5F video

 

By Kayla Hutzler

Department store Bergdorf Goodman is using a shoppable video to increase the hype surrounding its younger 5F collection to likely increase ecommerce sales.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. Tiffany & Co. acquires historic Titanic timepiece at auction
  6. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  7. Wearables, AI at forefront of 2025’s digital trends: IMG
  8. Michael Kors walks with influencers in new campaign tier
  9. Rolex partners with Melbourne’s National Gallery of Victoria
  10. BCG: Four trends driving the new age of luxury
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