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Bergdorf Goodman encourages email sign-ups via $2,500 giveaway

January 25, 2011

Bergdorf Goodman is using email newsletters to push sales

 

By Elizabeth Zelesny

Luxury retailer Bergdorf Goodman is driving sign-ups to its email database via a $2,500 shopping spree, which creates an incentive for consumers to interact with the brand. 

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. Wearables, AI at forefront of 2025’s digital trends: IMG
  6. Michael Kors walks with influencers in new campaign tier
  7. Rolex partners with Melbourne’s National Gallery of Victoria
  8. Magic, melody guide holiday campaign from Cartier
  9. Roger Vivier enters second act of cinematic campaign
  10. Bleu de Chanel dives deep with new campaign
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