Mail
September 21, 2012
By Tricia Carr
New York-based retailer Bergdorf Goodman is pushing its in-store and online beauty event through a direct mail pamphlet that encourages consumers to shop and view lifestyle content on social media and its blog.
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","iv":"376f923e6e0c1c7501272fdcde36d0c0","s":"41a29c853ce9643a"}
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