Multichannel
March 16, 2012
By Tricia Carr
British automaker Bentley Motors premiered a short film called “In Search of Snow” at Aspen Fashion Week to add to its marketing efforts geared at luxury consumers by adding a sense of high-class adventure to the brand.
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","iv":"8090d7a839d1c7125d06138483e6f16e","s":"980bae5108233289"}
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