Multichannel
March 16, 2012
By Tricia Carr
British automaker Bentley Motors premiered a short film called “In Search of Snow” at Aspen Fashion Week to add to its marketing efforts geared at luxury consumers by adding a sense of high-class adventure to the brand.
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L09tBDGTRVA95XsDvWeSYiym913NqZDkfWaARrVp3K1741qAtyF0BQZlXMYXS3bTGh2w0bL53mnYBSVr9ppq+ExTxAFBI7qAqvWDxEa2OmWn+neymrIkE7Lkb\/WlQTlMCNhsspU5rzkPzOkDFfXCr5LLvFW9qg76NvLfsGIu6R55UosWQB4WOGB\/Tb\/0HxDDaL8cb+1ZSU3l9NKwZMEp2BDak91ZN3fEVLCm1WLJLtu+YEe4U0H5v2CMkZh5E7TKldoGaRNsk2ZqEN+bsSoIOuHTweUF\/CH4pavyUecnPRXRHEXNNznr5XEX\/BlGA2Gkc\/BvMdOH0RF6YYb04uk7a9p7sPvzVq1ck5efzk+8NtebG2+pGU7XuKjCUTyLNtfzYMvHRc6rpJPwODo2nDsmfM3BRSbMOfFsNdyQRHF4PXpF1Ast0M3b+EXxdseooVtUvliCcGA6WCgI8CeMCLKDU3w5dRntaFCxBZA3iqvW\/tWxdbaHYc\/HKV8vKhYZeB6MyKQVzt4clgCdaGYlXToBdZgcTt6R9ishOB34qLC2rAivBM50G8kg\/1WJu+aD4J28tlsKqPUAlgw9cpf8V702rizHsmb65yLsubmnqS5H4coW63RvkOAb90Tpg72C1BcR+a5qwssIoMLlWDvwwQ3WhNkw470Ycp9k+QVYFROSsksBA1SxPg5dpLFntVChLX6g\/hC5YqXzDS5wCIZqpMBxhIYZFsmA2FsMiOphuu8bwIJUBPP\/iSzmIW9obwhUSQPwXLax8cwWz\/NY4Hiz8RvBkGWnHseVfZgirTMLRFGoT11gf7HhoZw2qN4sHiOxCKRnjeE5+bJ67QZ0DZG8z4Ek9ifO5pddvA6jNe+2B\/ZP\/mfYz1u9hSpB70HpVX3s8DxkIWdMC8s4gzM\/NmVzpxuH0PNggP8g\/8rc49FsV7ZJWapnXkQ9QLv5t9IK1ClXRIzxrRXMxq4cK4vs\/AlNpJIE0RNdjvVlNwPLiEfmRaqYDTt3ayag201Kv7ZnONZB1FW8E1b3G9YVP9EKPjP45d6O1Xs9eG\/3WntaBeGLRtmMc6Q4XpSP3wwotB9sEw1Kt5l2MfRLv6eZV\/8FTvvii33oZ\/unO7Z0pxltBg\/D1MZBe8s9G0IqOeaisGaxiOFmBjKTIrAwhrRA473VbABh0WUIks26fVh1QD056IUkEwTPGmlJhE9XFRheO79aywFAWKQHDU3ebXQvvDhXaPV0k6KZiUnjXSlH+7K3VCRmK8VYOgDyGy9Uos0JzUGLQCO1IODe3JMtQiDHvFQZqMXu4EZDLXGdczoTpiuKjCuhGsNxg22DI0kPDaWdolLBMjguov6DAtFodNcGErJrh3Chi2SAkPUAlAJnovyCiKnQwTPI7cXroSVbU\/\/mO2HTyTaPP8TUCWXGgX+Ey8y8E9HNVMTo+qCVDeWNqicNb89nn\/X4Rr3p5KgntCZN16uJPH3uYJetqdBFaswwuvma77AYfAjECcQJsehrj5jUr5YvN4tECOYoT2xxFDMmojrv8yNMa12YT7NC146PjS4xQkVrEA6dYg0+gQDgKIIhbHi7SVZFzUOLM936LNomsDHGm54xH+N2jyw3AbUkJwkXgvYhtj7hSFOXGGvJD6tnd7N3bjrKdbu3KpxoXnjCwn7mV+NKHmtC9\/J4sqQ7anug6l8NZqgTPTeRupycc3leaa5LtOLAzRe0YZXWIodfHaH0C+EgUFQg0rThRipbqT+MHLyg\/btXXgS\/Do4j\/XpuITVXUfE4tQYbeiNPW3FZMGKhZ9BVMMKCnjhgG+GPfwoyECZCcdp3pIMmPfQWR5UD9Tr7TKaCfKdf\/lntZJ7qJQGNZAsugsHqAQbBOrbLTHGBfUg0BnlirYukW7x9w+iotTuTXiTsW2OgDvP8ZpuY37dSVw4akkYnHN8yhfzljq4ZPogs1V1hmUxzpkCGxciRC+1mWYaVenbgbquHs\/W3NUw+ferga5scu7sn+D1MiBUC9NKvY463P0hIw6z1xl7iTa3BQo1g3adqh1oUVupMiBvHoab4GX8iCtMQzkaI6dWKF4duCv9\/q4UijMx8VClHNpPT2jltjA5hcJKOBYAOxSj0Y\/PxrfY+No6u9pRPZKISXEOFsq2zG7bjALr+ENLv0gGiBE6Ivn4H2nUYDkB+pQT63UXHXnffqbrm5HkrQvt4jlqzW730Rj6zxhbOIH22T7VvCkByj20BrNbdSuB9xC8ZzKTmcY11Zh+mdkQeb5rfnJ7HI9b0j\/zbVD0Q1skgOu9SAK9LhhHjJIPj4SeUmfq3FZ66IOlvjnscVs4ytqLRkhPjx8rZdmtjPPPxHCbVnPFxP6F+HcN5k2LPxpwT6wu4P96Pdl7W1T5GsBq5IX2buoSWgZCTc0+goA1WJuHp7Agq9miRZZLP1CH+BfkrK8npWLiVChOtF6mNhhw0vQGcNbtH7sm47VdNmpop1DTBhTuoHpjhQFTx9CgzU4isnnZGBMEpsubfWYuf1UXTF8UJkd3EYj0OSofO1ajKwwSh6QdCA9Ljd7ctpgTUVyyHM+h1jQb5J8d6GF4SPnAYiwVXMlnELhuqX3TUsEh+18VTQdra6f782ppJb48P7+9rRpE38IAXLutoR0O+ClGkhKOImbM63SmbqeO\/BVgoZHlX+pj7vu\/Lft3Bnv8f8yCaLwSuDkhoKK0+rPbiulC4ZGewuJSXLR10zXrEOrVAsNPVgkyZycGt2Dqb5BWyrZpOj7WGXQJmil6+so50OPXolTGmxOTz71bbv4ZgAoJPBcMkKii+ftnf5ua1jQEk\/dU3\/OWFUD+jlGkPuLNJZsQ44HKhLNMYikiv8QGlOr3mGat4Spe\/Uxb46uP0nRZkdBZqJCjyEIldVbnR7QXr1KoCj\/8cANKv4xgdmjIrxbOZoteBjaZrrAVnWmcpsvMJQcAVIUhf\/owpQnYEAX6yJanKLcoVWvp4snbjKK8OfwzuVaFb8wKOyle3gj7mZlLpqgmqZqDJ0fe49ItIe\/vOe1MSk2ZpK8rdGwj94sIdz\/1qpffvm2mLID2xsOCokJY5UPGUgRkY0Bue5zPrQCvAXJJjezJJL5mSKfIZqnWd3klOBq5+0WU2T\/avWHy\/331LTSOcXAt3gtm3ZHwWsDJKJJ2+Q6uFEe3IgoIAO3Y+TRtnsyKR8K22YTHa9GEJ8i2pXGk14mgSiY9Rg\/0tu3pzwGKk7GVf\/dvjKTgH6eNxzkOP7ah1\/ybPkodCuQVRyWYcXFJ1\/yxsW\/g9rYIodzIlAFMVoWGz3oAbR17QBb7IVmxhVWG+6vCA\/BidjgMvlqGN3EtbKrsXkIlDcmroqIh2GcuLl70sr7gtBJil20iuxE1Y2fYD+4ZdUKerfXaW0MUMLcWUS9pdMeuqSL7SvJaIRZopYKWXwga0L8YV9kzzDiYOH2x1hvs0+sCKDX1UmdCVcaeXzFF0ZW++aSkSBSCOSmVq44rYS42wiYXExfXt6gTvD7IwYvZf\/H5WYiYIywq\/TfvBgzc+\/3OFENagLigQHLQLHwhQHndNH46mNHSLjRbcC2+L+8S8euqZi0TWVCiB5cfQsV1gSYw1rOJd2Bq\/n2sjH3vjV++A7KD5Wjhd5Dca9hRDA6uBK3vShgdbVRd4rX8RYE5EUMFWCiCrCtq459D2TNs4WRbS3q1lzMT7GImFxJr2s5gDaJlHpBE5oe+57WNYNEehSNsH1lSl\/Id5e\/vX0eYQg6zplHqUOm3Wu7uprVHdStmcGXsbe4gAaBVHB2smvAVpPzB6QvX\/JLH0UaeEYGNfGCwt7fIvgM3FKmlo2ufYjXzSLmVoS1iVgNjDU5jkk4Gj7pUi+5JusvVuKNT4WKpPLjBB35utoYy8fWTn8QaQgA5fvauNLg5k7C9xqCcqqcYMxO26638CQqeLhOfHil+u+fgQuOAkJR5LQbOnukksYMwwG8WLd4hSS2Yk8sf\/giGHr42\/05lwclWR9Qa3uqEla0cjCItAgRSPGhKCCctaGedVbPfsEy22laZCbjC+OKMP61QTVTEZCUuZ14dIh\/Jwcu4Q1JoSMlIOuNxe0d78OCpP4+8SDuultVmvgF7gWWI7mNgwjw\/ek9v8bYe9dN8QRRgJ1hKZ9pCZBnWZooKTP86XIiR252pZlVYW7Bh+xK+AO242F2SQNkUBaUBc28ENan+8\/MEEpfQ0d1cWq8en2S3VdzL2rebsUm\/UcJVc1RWXQ3Y98cgun9oz6jdwakIaGJG1lElzWIKm0O5pkF69sufeHySFFL6LwqIztPj3043EXF0KsLFx0xZOaCksrWG3tR9dHnMcxkqb25t9hsF4QP6kM0DCBv\/aY19RMbPgQR3cga4diisHpAR2FuwYufh6tJgO4zsyLQZ13mu7pB7QxxHUVlElcNDrPK4jqVXnkt6K6qKRmkpJvd9tDzm6tpnB0qEJpNU5CGoRp3\/I52o0djR81Ami8WvF8Tt1Pnan1+CiqpEGPk0+3+0kuBw1luagNCEBKY\/IG8tE12\/d2dp4619XOtdwYzE7lQYCTl36a2nZ5\/9MDyDb\/T3gZxyIW\/9DeO4qzArU29B71pae27nGaV+6VJP2YwL5WJBdKEglHwUIVWt0kPs\/jYtirJPMPzqgyeYG+PYzQ6Rtb6eK64CJ6\/ANBTjvoUs7iUoTbK6Taj4CRyU7oRsyGqP35VXXUVmCDI7JKvFKY5rAscw3oLY+fp8BmgsLvJ+Sd\/7s\/MqHLM+UVoGWcwV9unxgsy80QHReQ+m48+NT\/0oqfYnK5RNUhMjwn+6PnETCJydDZ2VS25aGrToEfrW4U6vcNiPk10dSIgdpH3tAODf+G6UCmvQHDTRIgx2DtQEHZgGkp8mehSzds1leOrGJqbpW6gL\/a3fJuIkMecDtCCnX+Kt5KW3k8fdPBsFLJspU6Ufzef9erI\/bAGKeu0M1ELc6qXDKZ0XeLoF2vxU0Rybu5cEnDy4YRjSDwmH7N1lQEAvo5whyxUMczRNNSLs77Ec+Vj2rgH9t7BiYrf9iLkUF95VotfMSM2d5TytT\/C8tvVH49CeIM9UIbLz90ht2Qv9lSn2QIlVEdVc0w92E+BVxbkzzG8lUopmXiBVhXwT46lN8cTBx95dxgs3bCs2975dI89qt8JcCSmuRB7Zd1oj1nKXUlTkUrFPKFArpIm94Qsz2zkhhW1xXmJjWXE8ec14bkUo\/aSYmM0IHR3\/6CKc4SAwBbNdKbJf2L7lpQ+0l68TzQ2GdHIu+KylSK46dYT0BhQf+0H\/DEGopX+P4FYV6CRbj6pA7xVCFu85ks5KNiBwAK9aQvc\/d2\/9dfDxUaG0LKKVylfPqDnaQoVoE9HvgQvsFHAwXx9WpHt5OEFt88RlYkXuMf0KHZ\/clwOAwhrZEjy5yyinupXRj1WheN2YEd8bxfFk4YhBqR0T5PxuEn3b+ckl5BnxEipq4AIbgDy9IX8jeRIM9LoaGb6zr2b4abzj7F95g5hY\/2FveR2u5RyqVe3LfGYUlF0I\/Z1LYLMRIP0r3LHz2xeUdZcrom2jKeqOnffBM15QWG53PutmgEn61J+5spacSpDKHGkdkRhcr+OoWKizdOkL+QGxgg4F3yNoh7r3kEulQSmy+P6Vg0sU+Oz\/5l4ZscuihIQeKMqiG6iN7GyISmQI1usxr9+4bZfA2GdeMA==","iv":"c5459da82b22dbfa37d924bc821b28b3","s":"ae9ea3b646e5a090"}
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