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Bentley emphasizes legacy, modernity with digital product push

August 26, 2011

Bentley Continental GTC

 

By Rachel Lamb

British automaker Bentley is using email marketing, video and an online initiative involving emerging artists to emphasize the brand’s history while demonstrating the modern features of the Bentley Continental GTC.

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  1. Leading with pedigree, Range Rover promotes plug-in SUV
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