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Belstaff incentivizes email subscriptions through David Beckham collection

June 12, 2014

Belstaff spring/summer 2014 campaign image featuring David Beckham Belstaff spring/summer 2014 campaign image featuring David Beckham

 

By Sarah Jones

British apparel label Belstaff is giving email subscribers a sneak peek of its David Beckham collection on its Web site to further the feeling of being in the brand's inner circle.

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  1. The future of successful luxury brand collaborations
  2. Audemars Piguet ventures through time for 150th anniversary
  3. Hästens celebrates World Sleep Day
  4. Four Seasons partners with Giorgio Armani to launch global tennis tournament series
  5. Gucci names next artistic director
  6. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  7. Off the Cuff: A Q&A with Crurated's Alfonso de Gaetano
  8. Dunhill connects with Focus Features for ‘Black Bag’
  9. Follow @LuxuryDaily for the latest in luxury news
  10. New Nobu residences, restaurant coming to the Netherlands
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