Fragrance and personal care
September 7, 2021
Estée Lauder provides in-store virtual try-on experiences to further engage beauty consumers. Image credit: Estée Lauder
By Nora Howe
Advances in technology have become critical for the beauty industry as it emphasizes optimizing in-store experiences, online engagement and global sales.
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","iv":"0200c81869dceb8aea794a1f839f1d76","s":"1b6e3b17eec0c938"}
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