Fragrance and personal care
September 7, 2021
Estée Lauder provides in-store virtual try-on experiences to further engage beauty consumers. Image credit: Estée Lauder
By Nora Howe
Advances in technology have become critical for the beauty industry as it emphasizes optimizing in-store experiences, online engagement and global sales.
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","iv":"42bdef3aa128f2faba5e5cd04307f7e6","s":"3f708181da5751b6"}
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