Fragrance and personal care
May 24, 2023
With the rise of new geographic and demographic players, the industry is being reshaped amid rapid expansion. Image credit: L'Oréal Paris
By Emily Iris Degn
The beauty industry seems to be thriving despite economic turbulence at large.
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","iv":"2f9134632d200959bd2255ec299814a9","s":"e793f2734b76a6c3"}
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