Fragrance and personal care
June 24, 2020
In addition to reducing transactional friction, Sephora is moving closer to the consumer's point of passion to consummate a sale at the moment when the desire is highest. Image credit: Sephora
By Luxury Daily News Service
Cosmetics retailer Sephora has debuted Instagram checkout with more than 80 brands it sells in stores and online as the LVMH-owned company takes social shopping one notch up.
{"ct":"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","iv":"01c7347e5c1bbe71e2f393ec4602cc8b","s":"e907730a01e6fc2c"}
Share your thoughts. Click here