Fragrance and personal care
June 24, 2020
In addition to reducing transactional friction, Sephora is moving closer to the consumer's point of passion to consummate a sale at the moment when the desire is highest. Image credit: Sephora
By Luxury Daily News Service
Cosmetics retailer Sephora has debuted Instagram checkout with more than 80 brands it sells in stores and online as the LVMH-owned company takes social shopping one notch up.
{"ct":"TxZP5zkw5Felytl8krDBaGHBOqlxmmESyoDubuMnKdcR6oCOGjmrHBdMbYdebB8ovdUDdroVqQDzZsIV89Mq\/V7rJnghTGVC45m637sLYiUzqbeLMfsXhEb4rphaKLbzNBd5nKYaRFgkXZHQSW4LLs173OdPjnsLerI88ApJ56HSAoJJvHnWnMjnZT8YBmmLOxJX4MsknpBdquYYfpqnQJpxLXS1sk8Ou\/bqOkCJWw78eI0VOlgOL69PQ2joTI\/N+uYIfdcTAOPDGxlUGZeEyXhishBE2oSCb2tkbmwtA3ocH51jPkhGy4kirBaP+Tufe7Cxhz+uZd0jlzKSQENINSKB9C0QSsN5qORLTNZgP4WTXN2oL0o9d6YfmLTP6+MCyWtk70ZcOhHvkuORwU5gjbXtTfzd7n5JiV6PXpswZghG7Xqisxjk5+Ybpl\/PfLpJYlmyFzAPiEThQZSJglLxH3H86o69jwapZ2XJgZl1xnmAhLqhv4XDNjhhvQMCCymByJEB\/Tq4gFCCOcqR5lXFFLyzfh8\/l9YQQSRmJf0HRwyhCdBdKKdu+edkSby73eTRc23oLJKJX06t41w4sTCRGJ0Su27vaprYouQtf2cwxZuGdD6uKvmf84XESNLagdRRf4VtuEZhu\/1jGR2HpqY7nQWojVTa9cJqvznhmJxZGFrKsoEUQYDclfv9h3hswgOVpkf8+hv8DzPAWjCErrfdnpGHSt5kMc+kHTr5iXo+794kmXXOgArsw0z9kuOUtaQsBbI0VTY\/YkC8vb9xmHu0IyZAP8KjRxwmT1lBWN4UsiSN\/byvl1RApIQd2V2wIxRuDO0Xc62nONvfXucu9+MO8GI8AHHmT3MVuoBxVpA1Q3OnRNA10c1X1owU0rQ2SXj8f6Z7ga2tDysMMrA1nWxRFegIL9QlCHcpiUzidLWxwT+drZw2vfZ5G9i1\/0WbcQ1HSkNKpzF\/8a+aaX3+h8Yo8cB0Sc2Ww5pztbU\/un3J9ZfM3ofm3BNU+ok7QnbRrBRPsEN21G8pfCHsZ8VORgRPtvHNbmzLzyqb9tsslermSHnFQQnMm4f\/PZB3biMLzbQ8mDHyeXOixW6Bw1sXTeamT04GFICuDOOa2Qr5qYuOcLwlh19ZgB8eDZHyenXgHhI5Bm6bCvAKI3N\/1hEeLY6v1b+GS7+1VC6wpJuQHXoLYEuKj\/zur16VbWoYtPL\/NtxJ\/FqHOQJcoXKKuzWU\/xbGhnUnWHJHmnBZMpsERxZy5qUj1hiWYhoIqny5rch1sxeUkoe9V64sm38kfRon\/IHv+LAfcz0AlYDmp3Vl3OhihUmxm0vpHbk+bgvHFHQSC+rRR95KwaNyuzhOeLXt\/ltsV1ivXT401u8h+C\/Rrvysqk0XJpI85+TI\/PVK+JuIp94dClbTZy67VmaJO\/n2B3E85LhGnkpjRZhy5m7NKwyVlEbXwUE1agSVTOHmt9MAhHJPLenkczDqz6GQXUHw++WUhpwk+YzxsE66NKzMDnIebnB3u67YGlnzcjcEjt7ItnjqORK0hN0ZWMZg6+yJQI3urHPFQ8HZFQU5rDsK\/uT2ZaAUM2xGWtdLZT2n2+JOtfSzYyEwW07Ep3XeMyzS3BHw6NQjeG9WhxUoC3fRwfFaeYtEuE2H0NW1b4hkX7BzeDy3psyBbc41nW2UpPA6ixbYgUpPaBtgm+PDX8XYMX7oPX0zb5j7UU+115Rz9esfOrCrV6r8zY5MGiJN5al8bCnAqa8QaDMKVG8k3Hz4jQUtBz4vU2i8zJ1tHBuC0vjGLe0RgD7gOT\/GHH7dIajbF8RYZwNY8KcXNL\/vDQGXAgIvhRY0DTp0is3S51LbNpjtXwcwKkIQVBHJSGPqRTsvJ704GfEmtKEL443ej9N4GjARMy3CIiWJunGUwUhg4Fbrk9o\/iLidYQYDy49L+txZomjSnzRZZXAz8SrR2lFA8sDBD+4lIDA5omhbWUiZYK1B24DUkR+7Q8jIVf\/\/wcI0V0cPrNLvLPCfnsYzgn1CBZ2N7UBAWpKtfjWO83UgHUQUKV\/dYfkvfNQtWc+5KmEarFN5v8W\/sMa466XG2CH2DcdNqK\/q+tbwDb1O0zCmeKa2+Be+3nNIstnQBatmIu6Z4Jh\/expmsQ1Mg4BFJGEKlri\/iewGExrjcAiRJBgrXhKWq5aU6qi\/l1jCFh4TbIO\/nuzGgVjZOZxLC4lSUmgdNSrytM0DJLvXTCXV4B2Eenab0nET59+OfEQAT6DO8TZW60bJcdtMTAwqJ8RnF9X+K7yBQO3FrxuAqsL\/PVKkxwggSCJp1GrU9cN+FH7i28RgSc01nYymp03SHxJArYXgVh8xbJj+gMMljqiS99Nov84JR5IEKOEfnusVhfTwLKIIWa4BRx0s\/LwR7mUzdHKLmWWPtS8WtquTsqpCUbkE6UsXphakYWEUAynpJVoE9Gul6a4tZzWc1KR1MujUoR7fU0xo9QWdCrZbG6yhKu7Dq8ZpshDshtiysdwNUJQZ7MXozI9lMgGUgwkuttlBLKfWQyZu3LFgg4zXK12g0ATIGIZ6vhtab86xMqc+CPP4XiusYESJoJ0Qlx2ncjrYwZ58LQlBvbHNxHGtIizjbB4x0v+8lPdf3R5154OmfA3mlVsrQyMSIpVitkf8pC8JFrHp\/sc1vRcdgLNZkTYReD7hot35nh6FKH6u7PmAdiz3G5cMwuuSoCVxhGKTfwktUcpBbuOAMJ0CV0ofj9SNsa4e1lK3YjtZWBm8CW0CRcameAhkGjo+sRLQ34n3sKu+WSdKpfTZBCWN1mY57OIkDNmDpUVLb1fpNJa6uqEVL8T2XOU\/UmuFDdukmTG1xXITRzG2Z04fDWtBmRq\/0cNL0UxHrSrtEqbwLXYTru9dyK9HVeWmbbksigIfy97aAX18MDOQYOaiMaeUWyH4MgYIJ3LO6NX+WQXQoX4+6rTXt\/dEGKZ8ZZ+WEwIisBRr11IPnU4apG2bsnUQ+z\/nA9Ak4jkd7h1t2T9QTgkLFujO3n359KHxVzk4OsPw32rVBJrVWdgfhVOWQG+T+tOh06HINHbZiuP9aw6jKxmqbeI3noc+zQQRccyrUsYJqrAOG6jhj+21fCz9eEFiyyTgBAkqssUxDwafXOZWu3chKTg5Aj4lXys2TS51\/RWQ18yzRbNvUUP\/BXHYb80sn345ng2+8mP1gNAnRLYwweRDu+5s4c9H1nTVnMJJ5ijR\/aGZI1PF926nCZ9\/JwtkRzsufUt3pDhky485OhfnSuuNvSHxThbYYq9yBrwLk\/nmNrHjYf1QEw0Ah5O0c9Pxfl5XzzRFrPzpbqBMnEUFNZ1wD7Nj79FHDcTbomTYOang8Iiew1erMcVQ+rafemsaDTcjRTzx7kwE1fR1Gy3qDdpbriNVnoEYx1bwZMFmHyzKlOdb5bx6aSuLGjeadbmjnT1sggWZN9fGz6GQ6LBDltfmwwIigatsNHNHy9Xs1Fk6q9x+k9\/i3N8VUVxZ5wAOJlDR4sZwoANu5Vuwh063CwsqCwq3bc282Y+Jc+HkOcc9hNc2ri2wAq+Ulmq0MYVqzU0KCTwegk77tl1l6QAJiLwBhU0oarmMd9KLJhE4poe9CfGuNqjgJZxdnQyhpNmfWhVwx5K1DQjlIYvlwd4kMYZ7W8sbcFPFYwFbTwYB3cBqTx+zpavyY9vBftucxNz923tGOY1q+wYy40zw0ej74xUllcTFCZaRYf9mzW9pw5iJtzZpOwVS1icJLmjQTelHuAITIXFjPT0WqiyOLwSJh\/NqjO4ZCFKN1Ks2esOUCT4\/MKCuKTXzPfSSftuxIKUvaA+qyTtxPXuZEv8nOenKEf7n8orDPa\/XkeTGHbUgs0tmnCEyYMX1EY+bwUZZj6QBzl9jqgXjVtf1kMFgXlq1i1ZHwKtsGA+Cq63dFHEdVsWMGD7tRorQ\/m1sbch3ChA91p2h78KGDGjhA02foaMhhfEI3bQeTgVbO5q\/Uino6k0vXlBbfg854huH21RiC6s4y3ILXLFPnVOBEMmPyj4vNX4Hzvfjm94TTYx24VyjG2pvXcsgxR5Wgsu2gHRHge\/X6dNO3S1kkj7NOF4A5B\/Vteg8yhI88tEWJYRvVQgbNVJTlKN4LaU4GVM1D0nqt0kqNjxcLVyz3jkKxab9yPa0soSPDi4LG2eTsoWLzBH8TQK9agtmdleOgRz2bE784xdjefdLXXGyonNkrhLo3eDzsrSV62LBsAG3SlDwSNYRrXYUZovfqjpoobYEN2GFuCrPB0FfWH3yQqoaViOCaHkl68Ygzj+1LW5\/dSSLFgX0H4v3KSIe5Knf0uO9BbgJ6Shqg88HbjR53Qd2gywTBjj1gFM4krSZhurvvha6puQy6g9aOmBzXhO8Nnt8Iu0costomQwuF43cpRioBlmdemkHVkL9XsNfCBhrQh6sbBexrSIK56XSV\/7B\/4f0Sl4rZz88ZG2Kk6PiTb2KAX\/AW\/9ZT2GQ3Ngy0JY9IzfzowgxyFIJQQ6xX7fpLO3ZFxW2g0Yhb6LUCagCctiM6rHq2cDZe5EcJ9Njp5KiRnsFr0THOpVbYBcF\/gbH0XrOm4lAGObCL2hSDI176wlZWcX3FRt9","iv":"6acd2053e248debaecb99f62d2e56690","s":"d11918545460128a"}
Share your thoughts. Click here