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Beauty meets beast in BMW, Gigi Hadid digital effort

April 14, 2016

Gigi Hadid for BMW Gigi Hadid for BMW

 

By Staff reports

German automaker BMW is keeping all eyes on supermodel Gigi Hadid in its promotion for the new M2 Coupe.

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  1. LVMH, Dior sign Paralympic champion Pauline Déroulède to ambassador deal
  2. Hermès renovates Four Seasons Macau store
  3. Immersive tasting pop-up from Don Julio coming to NYC
  4. Bottega Veneta casts contemporaries in anniversary campaign
  5. Luxury Group by Marriott International launches ‘Heartbeat of a Destination’
  6. Maria Grazia Chiuri leaves Dior
  7. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  8. Inside Chanel celebrates 100 years of its signature N°5
  9. Off the Cuff: A Q&A with Charles & Co.'s Vicky Charles
  10. Rolex Testimonees take center stage at French Open
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