Mobile
March 26, 2014
By Jen King
As social media matures, marketers increasingly turn to each of the major platforms with distinct purposes in mind.
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","iv":"ea210fe7bfd06286d1ba21de3bbd23a5","s":"0872f5f5b9ea8a17"}
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