Fragrance and personal care
January 12, 2018
YouCam Makeup lets consumers try on looks. Image credit: YouCam Makeup
By Sarah Jones
Technology is changing how consumers explore and purchase cosmetics, with innovations such as artificial intelligence and augmented reality driving new digital discovery methods.
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","iv":"3c277ea5c6f8a341b774e35f1d736d7a","s":"bc5f59347ad9a7c1"}
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