Fragrance and personal care
January 12, 2018
YouCam Makeup lets consumers try on looks. Image credit: YouCam Makeup
By Sarah Jones
Technology is changing how consumers explore and purchase cosmetics, with innovations such as artificial intelligence and augmented reality driving new digital discovery methods.
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","iv":"788caf7eed7ea5b4c7e2f7d7d8c96eb1","s":"db9cc7c0b69cdb2b"}
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