Fragrance and personal care
January 12, 2018
YouCam Makeup lets consumers try on looks. Image credit: YouCam Makeup
By Sarah Jones
Technology is changing how consumers explore and purchase cosmetics, with innovations such as artificial intelligence and augmented reality driving new digital discovery methods.
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","iv":"195cd450a0b076d8dd3ce867ec6ce91f","s":"84392c98a509f4f5"}
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