Beauty
May 11, 2020
McKinsey & Co.'s latest report, "How COVID-19 is changing the world of beauty." Image credit: McKinsey & Co.
By Dianna Dilworth
The global beauty industry has seen steady revenue increases since 2005, and will likely weather the COVID-19 outbreak even if sales drop a bit, especially at the luxury end.
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","iv":"ee7baedd74beb12297e8a872d478a6e3","s":"9790a50f638361f9"}
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