Beauty
May 11, 2020
McKinsey & Co.'s latest report, "How COVID-19 is changing the world of beauty." Image credit: McKinsey & Co.
By Dianna Dilworth
The global beauty industry has seen steady revenue increases since 2005, and will likely weather the COVID-19 outbreak even if sales drop a bit, especially at the luxury end.
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