Beauty
May 11, 2020
McKinsey & Co.'s latest report, "How COVID-19 is changing the world of beauty." Image credit: McKinsey & Co.
By Dianna Dilworth
The global beauty industry has seen steady revenue increases since 2005, and will likely weather the COVID-19 outbreak even if sales drop a bit, especially at the luxury end.
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","iv":"4be9558d19c68d509d8cf767c593fed0","s":"46d48b5aa0054fb0"}
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