Fragrance and personal care
October 25, 2018
Consumers are able to discover beauty products more easily online. Image credit: Lancôme
By Sarah Jones
While a significant portion of the customer journey in the beauty category has migrated to digital channels, the bricks-and-mortar environment remains key for both exploration and conversion, with 65 percent of discovery happening in store.
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","iv":"04e2cc2ab7f7869b839311f5cd1b2f4e","s":"8920823c517b851a"}
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