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Fragrance and personal care

Beauty begins retail strategy overhaul, moves toward standalone stores

November 14, 2016

Dior Makeup at 1 World Trade Center Dior Makeup at 1 World Trade Center

 

By Jen King

Thanks to the success of the color cosmetics category, a number of luxury brands are beginning to update their beauty retail strategies to include standalone storefronts.

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  5. Mulberry embraces British heritage, craftsmanship in spring campaign
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