Fragrance and personal care
September 19, 2019
Beauty Made in Italy is run by the Italian Trade Commission. Image credit: Beauty Made in Italy
By Sarah Jones
NEW YORK – In the beauty business, labels need to carefully consider their multi-brand distribution, since bigger is not always better.
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","iv":"2c5fda3f938459fe7093e94934b9d9ac","s":"755bd28c286bd027"}
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