Fragrance and personal care
September 19, 2019
Beauty Made in Italy is run by the Italian Trade Commission. Image credit: Beauty Made in Italy
By Sarah Jones
NEW YORK – In the beauty business, labels need to carefully consider their multi-brand distribution, since bigger is not always better.
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","iv":"71c81fb10aa6bdfe349b5fbae37aa5e1","s":"e39ee45a39f6f6f1"}
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