Fragrance and personal care
March 13, 2018
Lancôme often partners with YouCam Makeup app for personalization. Image credit: Perfect Corp.
By Brielle Jaekel
Beauty manufacturers are some of the biggest innovators in marketing, but lately their use of technology has brought personalization tactics to a futuristic standpoint.
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