Fragrance and personal care
March 13, 2018
Lancôme often partners with YouCam Makeup app for personalization. Image credit: Perfect Corp.
By Brielle Jaekel
Beauty manufacturers are some of the biggest innovators in marketing, but lately their use of technology has brought personalization tactics to a futuristic standpoint.
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","iv":"6b61808fdc3c191f93a70d95f5e8588a","s":"4f1f8c8503492f82"}
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