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Fragrance and personal care

Beauty brands have to be aspirational, yet relatable: Givenchy Beauty exec

July 31, 2019

Consumers are looking for authenticity and inclusivity in their beauty marketing. Image credit: Givenchy Beauty

 

By Sarah Jones

As the beauty purchase path becomes more complex and fragmented, owned media is an often overlooked opportunity for brands to build communities and establish loyalty from their existing client base.

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  1. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  2. Top luxury campaigns of 2023: Louis Vuitton SS24
  3. Dolce & Gabbana pops up in Portofino
  4. LVMH discloses ESG standing in latest report
  5. Custom Louis Vuitton looks to take center stage in digital auction
  6. Custom car from Aston Martin honors brand's ties to Bond franchise
  7. Acqua Di Parma, designer India Mahdavi craft holiday collection
  8. Louis Vuitton salutes canine culture with men's precollection, pop-up
  9. Harrods gives out keys to the kingdom in children’s game
  10. LVMH’s Bernard Arnault is 2019 Luxury Personality of the Year
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