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June 3, 2025
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Fragrance and personal care

Beauty brands have to be aspirational, yet relatable: Givenchy Beauty exec

July 31, 2019

Consumers are looking for authenticity and inclusivity in their beauty marketing. Image credit: Givenchy Beauty

 

By Sarah Jones

As the beauty purchase path becomes more complex and fragmented, owned media is an often overlooked opportunity for brands to build communities and establish loyalty from their existing client base.

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  1. Dior confirms Jonathan Anderson as sole creative director
  2. The power of affiliate marketing for luxury brand growth in America
  3. Loewe honors 2025 Craft Prize finalists
  4. 71pc of CMOs plan to invest more than $10M in AI through 2028: BCG
  5. Delvaux, Royal Museums of Fine Arts of Belgium restore artwork
  6. Ennismore signs new properties in Mexico, US
  7. Aston Martin reveals newest Lego collaboration
  8. Beachy takeover from Le Bon Marché stocks luxury exclusives
  9. Immersive tasting pop-up from Don Julio coming to NYC
  10. Bottega Veneta casts contemporaries in anniversary campaign
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