Fragrance and personal care
July 31, 2019
Consumers are looking for authenticity and inclusivity in their beauty marketing. Image credit: Givenchy Beauty
By Sarah Jones
As the beauty purchase path becomes more complex and fragmented, owned media is an often overlooked opportunity for brands to build communities and establish loyalty from their existing client base.
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","iv":"5efa33d21bbf84f617c8ec41b07f00ad","s":"87b12e9c0b8cb812"}
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