Fragrance and personal care
July 31, 2019
Consumers are looking for authenticity and inclusivity in their beauty marketing. Image credit: Givenchy Beauty
By Sarah Jones
As the beauty purchase path becomes more complex and fragmented, owned media is an often overlooked opportunity for brands to build communities and establish loyalty from their existing client base.
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","iv":"6a3b1bd55aa078dac423cdd5c8b21a51","s":"fa98743d8e6f0ec9"}
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