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Fragrance and personal care

Beauty brands foster community growth through new platform

August 30, 2018

Reddit user takes to beauty community to show off her new locks. Image credit: Reddit user Cazette

 

By Brielle Jaekel

The beauty community, known as one of the most conversational and interactive in retail, has found another digital home to share insights and content in Reddit, where luxury brands are learning to tap into the most hardcore fans.

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  1. Printemps unveils VIP shopping suite at Haussmann flagship
  2. Luxury Unfiltered: Is your brand still leading? The strategic wake-up call luxury cannot ignore
  3. Where are the world’s millionaires moving next?: report
  4. Lamborghini opens first showroom in Tbilisi
  5. Launching Puma collaboration, Balenciaga breaks sportswear mold
  6. Circana becomes TikTok marketing measurement partner
  7. Four Seasons Geneva hires ‘Best Sommelier in Switzerland 2025’
  8. Moncler x Donald Glover hits stores
  9. Flexjet signs on as sponsor of Laver Cup
  10. Hermès hosts scavenger hunt-style experience at NYC’s Pier 36
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