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Nov. 16, 2024
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Fragrance and personal care

Beauty brands adapt to life in lockdown

April 3, 2020

LVMH's Dior diverted its production site to switch from perfumes to hand sanitizers for French health authorities and hospitals. Image credit: Dior LVMH's Dior diverted its production site to switch from perfumes to hand sanitizers for French health authorities and hospitals. Image credit: Dior

 

By Dianna Dilworth

As luxury fragrance and beauty brands struggle to find their way in a marketplace mostly shut down by coronavirus lockdowns, many are turning to soothing and uplifting digital marketing campaigns that offer consumers a clean and healthy oasis from bad news.

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  1. Capri Holdings, Tapestry abandon plan to merge
  2. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  3. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  4. In Geneva, Christie’s records new high with Aga Khan emerald
  5. Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
  6. Viceroy Hotels debuts narrative-driven brand identity
  7. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  8. Artist Esther Mahlangu to debut new work at SCOPE Art Show’s 2024 Miami edition
  9. Nearly 40pc of fashion execs foresee industry conditions worsening in 2025: McKinsey
  10. Marina Bay Sands goes ‘Above Beyond' with multimillion-dollar rebrand
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