Fragrance and personal care
April 3, 2020
LVMH's Dior diverted its production site to switch from perfumes to hand sanitizers for French health authorities and hospitals. Image credit: Dior
By Dianna Dilworth
As luxury fragrance and beauty brands struggle to find their way in a marketplace mostly shut down by coronavirus lockdowns, many are turning to soothing and uplifting digital marketing campaigns that offer consumers a clean and healthy oasis from bad news.
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","iv":"bf79a2f25ff463bb9cbd5f6a1466b967","s":"c520da89d4dbfbb8"}
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