Fragrance and personal care
April 3, 2020
LVMH's Dior diverted its production site to switch from perfumes to hand sanitizers for French health authorities and hospitals. Image credit: Dior
By Dianna Dilworth
As luxury fragrance and beauty brands struggle to find their way in a marketplace mostly shut down by coronavirus lockdowns, many are turning to soothing and uplifting digital marketing campaigns that offer consumers a clean and healthy oasis from bad news.
{"ct":"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","iv":"4ff18af79bd6983f656a79ac868c23b2","s":"5b31b875328b795c"}
Share your thoughts. Click here