Fragrance and personal care
April 3, 2020
LVMH's Dior diverted its production site to switch from perfumes to hand sanitizers for French health authorities and hospitals. Image credit: Dior
By Dianna Dilworth
As luxury fragrance and beauty brands struggle to find their way in a marketplace mostly shut down by coronavirus lockdowns, many are turning to soothing and uplifting digital marketing campaigns that offer consumers a clean and healthy oasis from bad news.
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AE7Kkvn6PvOS2oMwvKqjsmjibn7ZNM1hlkfkTT4+xnzVAKzFLebX\/iSUMWNR31vrE8Ofvb2APsyugB2s0t6YA10T6C7WUjdcODQahywzU4rMalZB8EsmaeTTyEyNRBvzn0np4HtjYFOji8ey\/TPmf5HSXuqfxL2vVGd2MCJLT0KYakRERHyk6jdt\/BCq8UUATIecCoRiwFIDFgWaxrJ7b6F4kxf0re20aRtMym6kzIKIBSLGUY2imTQaR4oFdhRtNnd1y7TdjTjjXU3pB\/rdN7WUp+bJhaRLbuXEFN13xAYCBZDw7a2LqmjHj\/XVEOP76g1eM\/01cN6gYD2eFEzaw9OY9SyBW3nHeUDv6jbIlhfiwowHOibdry5gAVqGe0cf6aVJsRNcLwRCyii7+hQ3jucr+rLwLLgHKcinZ7CJN3AoCI\/tiZEd4ZB1pc6Lv2Bt7ZTa56A648WKw8=","iv":"6328f4b9efadfdea6b40f9c2bcbd47cd","s":"3974a6d3a2152eba"}
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