Fragrance and personal care
April 3, 2020
LVMH's Dior diverted its production site to switch from perfumes to hand sanitizers for French health authorities and hospitals. Image credit: Dior
By Dianna Dilworth
As luxury fragrance and beauty brands struggle to find their way in a marketplace mostly shut down by coronavirus lockdowns, many are turning to soothing and uplifting digital marketing campaigns that offer consumers a clean and healthy oasis from bad news.
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+9Knq\/2m7ofvHa7IR2UYnnFywhqrbS7XYNntdzxlB3PFNx6TzDEs\/AxcnE4UJjiRENK5O8fJO\/l1HcavllveP3UdjORwijzt2QMA+mI8XvVdTGcXnM0CcvuPcPvDxKaReiEwpvHeueEMg4dXpp0UZfv9RzCWcfB03eRGAV+jtc7J1Sd0CJnNsWz467fWzRlzwW7D5Pkd6qKXIWsxaUSuq0mbwCnwIwlMEUxFkQ2MU0eR9SNtcUSgrdNFrOyxyabqs5SNpP1W+lNXyDTSDdBk3MI00LK1VJY4MaCzoWZ3zZunVd5i27tDK+7SYwXvu\/cbTdvGxTnpCmr2z\/LhYU4wWMaOxEcnKB0llFJDIN5uVJy5zEpvoMBaBwgmTZuyT1d5OZnM2ulJoO9+WSe\/UgHs\/d9TA7qR+cZtfh7FWWAvTCJe0WLtdpz4aAJpm5PupNSaiWOjbxZ2LC5B6ZjMGO\/pWfbE5KZyeUiAJmDmz0Ogw\/lVAT83yvV1HVjEDkKTdn7wSlHR72McLK016a1XfKFeIXPddhqGST9KERrEvJ23xKRY2TOfa38kvHCD3tCrwbMUg7Ze2IAQ+VAkDHtKfBYd4RT4SRoC7RlIcsoUCyxfLnW1NB6ZnllpHjlBva1dEp3kmvZLTVJeHNyCSz1p2xiVlKBv7r0NM1bAZExW7WNl3MscHL6H26y8OWJig3DeIL4IrSpAVJTLtntWXm4TdXswv5brKFyD2fyNSqJSPnT38I5lemP8EUVoZ9414gMinYXLDY3YTx3FjMVrKVMipJprl+kss8J5ReqFhcZmkQ\/gMesIV2+C34jutZb7cJaCHA27c7V0wSakw6\/R7ozDskprMEr0c0ub18fusZpA01K\/t1wbbyF8AHpO8x7KVmBnaq+MnJrkzFbX9pEIpzH6yHdiFifMBPYi92QEARu4rWd1r6eahCD2Hf7ArCmdRdNkl2CBq0zLgdedivlx23FJNWHpxQXCBFAiYx4zDhq4HJMYKHpnnYbIBgbrhTfy+QLPGimHVrqqpL2JYZLkfyjHW7PPi\/RsdL3pfBrHqjbfM9JM6koV8k3X8l3WpuucQiQrku9b+uVR7TaxbBjgjt3tZj0qQSIqgmN\/QvT7pLa83p02f2jcx0Vtx4jMC7pW16Qhp6ssV25R8+JH13rTTRtB5DWru4LfpqUGYMgG0BSTeqo9h0MVqTAct2WYnZnxNQYz+8oRzPK02cJj8s94hrqCcz+RZfWCaYaMqqz4wyosNaDCerNlZKEwjZwnfaOlg4g3RKYqaELgTtQ\/xJyTDDXa\/HburziM4OoH0rKVr1es4wmomVjbca4XojuoLCaV51dEoDdcGyYL+Nsf77FE0eYabg8wYBQ0K1PVnO\/wenNomH9XaETPo0ahGxppAf98MMdDDx4KN44gnrrhEMrL\/5Rvd361P33rAC2n7hhz1FMjze43niF\/rFcTsNGRNY9kA2ih\/QXqyTW4KDJDtKvRNBmgaW4TkhA\/R0bnRgLYDoaqk2F4KNAY7yVjiEBgkaHB6kifj9Sy0Ga27No++oXYuP6Ds6RyP4xAsH9+ZjGbxBi8n0FkTZeg2bDfxUrcMzgt8kTpRqnKiKnlgp3jl4DVXSPDByKrvl2+0mnEn4RbCjjtiVDJWFSE38txUpVp\/5aBnaYzl6a8uqX228bb3YLZl\/sj4+e7SXWseUe4dvsyqp5WAZ8EbS5UV9KSPqdw01927btCUys8uZxlHm2e8IbQt8iXzaHuyq9Tf6KieEhMLkmNe3Bq6SwbzR21teMZblsaAYXJTD\/1UXhMuHOux+Jm3VLN5eLmlCVI5wOvVspptPrcEzt\/r2mHoeo94xlS6rDpMifAVzr6FbOBVWRKTnoewt\/6nfjledMh9v6c61bo\/mO4ls6vA0SrvA1Q\/R15e2zS+B0feHdFnW7cBnCknOjzCGoGg94qRbnE3gaY6fqZ+UEmAnUHc9Qpdwiu2uXRQkotllH5ytjRh22tH9TiBknX8mfJq+3A\/GWVBCCOJAy8+Kf8NR+Ra823rQBxrI14wO1m\/WKStOMq1Cv0SExgzlNzHUFgqxHJiYZvEX1X0ks5ojebvsCf+McUQqO9lzjCNRbJjFrIjKoim8TiCqVzzJeoMBBgWR7Ey5MNPz\/DDoNssmTI1U0n6rgwobV+QPi0gMpcLXPAzwlkJVsbGwEBKdpDmN0zpYUIM7XNwkjwn8t5\/h2oKmn8\/eoi5CIuRXVJUmFzV8oaJPN+BsD5v8UDi2piwUDB8moC3s5dU4GhZJ2mLsS5Q7s\/fGHTHblUOHezaWaFcrdwbxcMpNCKTfiytr0xZMHq6PCzhkAgh3D\/5McKro1k4fmYj3nxFJJeLM1NEm\/2S3CQe9WgAw74e1+zSV9jgE\/VrTLss5DWZzWS1jg5ggXEG0jQrjIGJl62GiDQZZLcV6cYGCpSg5ykphg5xQCefcp\/Po39Wtge1\/R\/B6kidMilY8bsf3Awb+SUHvWnif\/7nvItQrY0cddT3kP6ukho45Lu2+svMHDDtV79qy1fee1Aq79bCl51UqCKWQHavWr1fnxyqfSru0UqMWSS5xuc6fBdVfOzH2MIhPcoePTLcyHxbKim1algfVlfImbh8RPnldzkiUoLd2LVa0xgN9xEEMwYQ+1nul0k0HYohZ135QdgxpNlz2F3uViqWUacIjUKADbhiFf9J8ajqroFRHR786oFQHuNO36bCvdC+IXxs4dNxQ+nO7d42XJiQ9LDTR8GXXftUbRVkLP2JXY6rJuLz4si7\/xoHTUz7xyzB4dAKPgaPCpPgQBeL06PO36HOHWcmgAM5mF5iH3Z8vrU6MnlzqzyPaDVV2GJvjiSb8b8xNVtZWcWxitJ52\/wIbDPdGIvhw2Zhwrirvei0GLx80msUs1\/FINUIeERuM9HL5IiIQUZH6iSR88fn0bMYz+xad\/WS5gez583tABcSkY5BNqSDhc+6LMyWTY5w\/J+4S6QTOQjuGTshHwkwOuKBS9tcw1OjyMuTB7KUhkAgGasbsStPocox9yjUrWEWZuvTbpHtfFkO6eEFp+OhzBOhtUjlCDLKjhXulVKWuZ92B9rpBksMXKyTzBiJxJaIeVI0SbGloaLUx01DFw1LauKUIt79aDZ5oSep60kgnHCybrjNynasHJx9bMZNzajXqyez0S1VjkK44FbT+9mx1IrDqpXmGx3wPPWWSCrzSLaOAQlik4MDyOX2nrj4PBsAolRBi9Xqm4iAs\/dXwedGXQUAJ7dcxddSYY5KARH1lLazdIpnSVgzzc1EbUyqftDKeFhv7stuI7NTAgfmrN975tW175vxv6grSXDZlJwJV7Ut3v3GaTg2xojUmhx7oh2RJxs1LIlif73SyGf\/uVczt96JrfLUDOiIUX8ka36v\/j3lb5zzLl0k2BNdD+Fe8O6+vEYdTU90sDc3XQDAqOkw5QuEnvk\/3F6Kz59iqsQpmE4yygCAHJmxst2XnHlkxm+8Voh9tfHVPDfsriH94mENlkqValolJa+MKiq+m7claiA2A7L1CpfLPKUoJEQSWckxSyC\/QO0cQ0Qu7v35\/tuigVMRvAylooTG\/w0\/7XGDsitAJNDYUnsmYR25z8395anZjoHCk3TlUgf\/81A+xQu2UGKj76UEJy6Lj+3g05lFoiQIAdRsxPFoWjQuQUEd57+SC5rPexyCupkwqXpDrsbXJjJZ5VisQ5NJH\/OJKTAz6+EpDMIs2k3ZbwI0WHcBugBvYEOpjcMCSEXgbhJKEXyPrg8vHcgjW8+Ylx3a0sn42fSr68Gu5gThYdsXTh1ogwZhgv\/nZuRx0aVzU8dJ1k5+wdqf2tOVsnREOikChpBwcGZsd70aD6LvuMdVgg7JOyT0W5j5kZsJKB\/d0EENKuoQIrqmDSCXE2ai0Mrr6PR8Ulpl8XUPL2xqzyrn4fpbOuTI+RWMUTfdhtt8PbmOiCBsnQfLwlIHSZCYvEbOpkNjAUuNoCvMc6zsf1qM0M\/BS0iu2KaF2bnDZ2pKNCmgvIVRIy+GbYBO6ALtqBXHyj3h22imwGKkvqd2wcwVwjw659Y9+4O7GrkrdfRgi3nM9vAR6+0KyzLVcxWrfNBDfU8B+zGz0eXYACE9c\/TuUBwRhfCYh+UnYzb6v6Nxnybf2wIFCkkMt4IfhpMe8x7PdNx29op0VgJLpSqBa\/4d2di01kD+1jWfyjNMKW30kUwgQUEs1UatfTc\/KAbOqwbwENEyaLSw5yE\/DrLHQWHLZ1G9Z0E0zygCXOJgI\/njI4C66EDwLYRZCimD75MlSYavpQKl+kJ8pellbcETW+lSeEtQtw7jf9FogvVUEw2Fqtps8UMrAmVguDzQHuFYy1stjzujLP4iGUlXKyhT3SVPLY01m3AAiiyWyBSTtULFqmGEcZfUpuBQ45sWekubF8caX8f\/anuAhhs8VBTN+\/tEu68LSbTLl9GzNZK0kTXu\/d+Mmt8raaQ\/5TYlquDcPs3lg2QIH5A36kl4k5dZzqQ0MQu5MU97dM4gJM20AtZOtc5cRqK5i1oZsojpnAaoaDEDFwwmI5ELOspC2SFgMO+lhfQve930gF4GfmVKYh8Aurm2XnrLw+5SMDZRfNLbdtbuRIO9ADGy2\/MewK8+NkXFaHDBOWPy4c7kCFNfYOjYjba9N2PqY95z1dflXLeisqZQeEwBYc8ZshyQxUK1Api9vB45nMyCveX3AseZkHqSM+R2bnoujeslnmtCPL1HeIHo0Y1KSMcaYLBQGcRG7FIsKn0jtZgTH4+JbNcs0FX6bOO5sje\/SVME8wItFQuHHW0bzvSATxGsQPWYhN9EtP8+F5pPB1\/O4T1EJh6aox7uM8WxztMDtkMiRxsY+mVmTJH3szXrgrDDp8ILlwuInwTdz1xD5rIMqXHz315HqpaAr9rrJUQ8hti51aahpDOLYyQKjwQ0jTeEm232Y9o+nDW+baEzu2TrgZZYKUePSwbQbSYwtA2NtkyCeAQseRbkpaUcOj\/GiA623sL746CEVvrJfrXYTmln5qYbyw\/M7WvsThesNn4++rNHG3ndun0Zal3PdUv\/EPdxGRct6RNTIV9CWIPLLIyUyWvl3WTA+FK9FGu8u4Eqwi8RRCAhNIT6XpI8ZabNljh+GQXnw9U0cjQfCP7W4ZxjJNJwOeZDO3YdeG467RGkcF4Y4IegZVqyxSBejH27\/Xvn15t1YUD0fkQ+pgHDS5zCsv5gnd2+5tBmBC5\/xcu6lwHNvnV1d+5pQs+UNApOxhQj1D58IqK02X\/0wlMmc1zFpwyrl4QI+y6yBXCCzCjYRnbw5faHcC2nuwC\/sVDNYSbmoVkZBN4spFFITm3dysKjIM0uKXvcvr17jPnNBBU2VI4kQTAv8=","iv":"f5b9ef95e16016a002d9918092e7e3f5","s":"b0c9061edf09431e"}
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