Retail
January 18, 2017
Affluent consumer
By Sarah Jones
NEW YORK – When entering a new market, the biggest mistake brands can make is failing to alter their marketing strategy for any cultural differences, according to an executive from Export Now.
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","iv":"26ca3fedea793820a89ee677666758e9","s":"186ab4f9c062a590"}
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