Retail
January 18, 2017
Affluent consumer
By Sarah Jones
NEW YORK – When entering a new market, the biggest mistake brands can make is failing to alter their marketing strategy for any cultural differences, according to an executive from Export Now.
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","iv":"d7ca8bc0d00901672a4c6877872ba9bb","s":"bf3062ac847e8d90"}
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