Research
February 6, 2012
By Rachel Lamb
Luxury labels need to use digital media to target affluent consumers as they move through the purchase funnel, according to findings from a study by Boston Consulting Group.
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","iv":"3705622a6c8fd15f1da1834135ed8263","s":"3141d1586b140ef3"}
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