Research
February 6, 2012
By Rachel Lamb
Luxury labels need to use digital media to target affluent consumers as they move through the purchase funnel, according to findings from a study by Boston Consulting Group.
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","iv":"fef0d7c15f1ee2a65212eedbc59fcbaf","s":"38a6e1e0f90c53dc"}
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