Research
February 6, 2012
By Rachel Lamb
Luxury labels need to use digital media to target affluent consumers as they move through the purchase funnel, according to findings from a study by Boston Consulting Group.
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zO4Rph1sUiWIwkK+85w1tmOrt95hfWfvvNobG8eaCA4TnHNCFBo1pF3l1dJ4gXMrzmpYVRaZKQhc8WqDbfXm40zGBbWCw4yXLIAwc8z6XNk4cttFBm+CJOqxenPMSvBmKs8btTEXdcyOefIfoxnchJiu4i6t87sOY0GjUG\/3TotkqFUMRdtbUofkb6\/tXuqF3XJ3+MTYKt+KQa2aDAjr6jrKjzYSwdQgBhGnojY+uLgqlmDC569EFevoc4\/HkhTD3GmHoP\/JDxoWjCLQkGLPqAiLhxe\/95ZheDF2HPEpYv\/pVdO9iiXvjeIQ0rn16jCyGGakYRAblriWitPau0Nq5srE88+N1rRbtdhXv7rghaSAi74b4K3XH90ai86+9uPGiHSx1W8KdZlJ\/\/KcHzj9HmEK4ggf3Zd43YGi5FJc2W3HeamY7RS3ovXnzZfQ+Mucs9rUw1cVOO7pom\/\/gcn2h2inplYPTcm33FDbweTQfn4LNS8fxQiUdZov7Q0NrJZwoIOQEJ8sc3j4oC3XRWyby3DtvjPfOoNG9S\/AsoMaZU9VIrDsQQF1bJJtpM8fuMUNngdHQXsdnMutaxjyBgfAlLcZ9kw1KV9LxoHurWgxXYLFQdC99yiAedP4h3ubHBT6oOnKeX4yJmhVc0z2yaUieP0skHRazYBe5vUdkU8FiZm4uocJ94vzNZNUCZBWprFR7ote3JQDkO5Xotkve6kZksZrROi4TPLIeKj6+T1AIfhs2JPLHhXunFEkxp+9ZeXojD9U\/cJIyY8yHMC+L8RPKj2NU\/b9O4bukgJMHDCP0QIgYNk8FLEf9MkGOyWV9gdpoahhGj6i6x4HooEWyCKIM6K1ugW\/tnHIj7NSIg3n3PjWIxo2QLTeTwhxrgJlnrAbxoA1CRL2wH6UAtx9TQCT3d3ZxIZKchzGn4upfos6K0qe\/8huWaQGUm4vy3zA4C8ehVY3e85tIgGPz+R8L0tev78jyMbj3qcfM+rRrL7vuOvJ7+AI0Bo7+oWYH1wOtFcRmTZkoH+uMnmuPjBBuxKRb\/CAIjrJdPEEOYy4+q7LenBCvBdAMaNQpGbaMskyK4kAKt5z0u6WwFsLlfVwZEvhnxzbffXZ5zX\/hE\/mHbbszjs6yedUlxqPJyuvWb8bykGGLdwGJFRRtnazz94zD37\/2cMr3gZQTixyo2896L2dojBIEwjTvetdGE40P5QWu+bfXDGL2Z3Tq7jBhAsVBekZ1kJ4mxI6JzSI9vgCSMsIwF1MgCYm70SjtDKkbeJ3h2xaMimdjFZnMDV86oKq0YFrH99ZyDlpe0y64CYSD7kdZuV2Gc3XPvlp552UdVQ\/MnG83Uza4ICZMmyydc+Fa7bgkLXR4XWwDXIzjiXa6vtx7F9MopJdlMBqshPWEPNL6990gsUffcGRlvF6pOxdQn\/gcGbs8RKlsy0ymtWGlUpc\/ztbQ+2wzIr7798+71jv+MrAwFRgEiNsGCK80vsHJqkOztQdzEVNAimDeUBjphySe9DF5Dn+zO2VRx0X+m+G4YFDg8y9NxnNPy3E27A68ZxxlSbmc7ThIM30puDUs\/CDTBic08MvNyUE\/MJHPSmP\/n\/rTCa1iS6VxsaiHJ2LklVdODu+MC4BsLmQEsOEuohAGL7xNUDSNOXYWiFytFIdtLE0ScL4nMP1QwG6r2qIc2lV9UBB+Td1dm\/1mNHExBKm6Ubr79EI0Cm1MdHU7xnwmga\/d9gONqrCnTmMLRHrccizmERagEB3V2NgKyScTVao3rmnkMqSCxYLZPUQlP53HQz4awwZ8kMRTOLbprb6BDGKC3LsgnvEtCQwMXQwabM5mfK3iw3b98Ntla8RKhRoPSd+CcNHR\/ERVGd8y4L+wqWPXHI8A75AoHP6g0YoLSV1NYrV7xTcLEf5rSpr6MsO6MnR2sEKf5QvxIqHFT6zWmkXPbTbpERiIrg4rfntS8ymCEbfuI+BRLx1vn3gVlOfKnzUVs\/cGc4XKmDF7Pew1CKWMGnrUXkxe3F3+9zgbFin0m6nF2Txqt8iTDMp1i88A2rc5wo9YYk\/NhPAkZNmGJ2JV4CCQM8edXQPhhJu9+EctvYcA5kJIzgXXmnwa29DEM4UN5qaR\/BDv8hnd+zd9ikwyp\/Chs3fAKDsf6srMhpmFAGkZYJLVc3Xg28bhp+PDQDaw2M+wIn0jdgniHOhkM3UkaChYR1b85s4wImvIyT7Z5SeKYfvnz1a2SBeY6+g8irJf5iiwTF\/whOyUchHSWrtcCo94dKbcEkFCxVYfDchU3wuS+ZLykBJijh60Kd1k9oyEtp7SjhdBADZrYFbfSP9SdtVt3wwyL7xmbCD88NZGdkjb5RVldIOKHE53E0BGMZy8fTy1vi+inZwk5D6pywaHfMNIoLInGibyh3fVhWAQyZaePY9dJGki84OnPwZcLFYBgJ1aMINWjamC63vBZSZRy3zNiLMuLslqrnQtEMHdwr6tQYaSrE0mobuO7CLGJftNPKIHwVhQF8Joi7pO2IDOF4X0gMzwD\/T0nM+ZdQVO9js7Ko7GdTBsmA8FiYPZVKPxIn2WLB2M+eFg4fYIaRIZI4xjwa8nhpo3oLatoU6sMrhoxqrQQwuyWjrrPb+TNvgU9Um6osGR6DgQXjL4YUFg362prPl5eNlnCvwpcjOEslLIfg4Mxkxe128BgdbIvZ5xmFAXdGv9SynrikusoQROqHuktK9Cq6oeMYYe2EIgfKu4kRoNmI8cgL0qcTLYkFwTW+9S3V13lIu5ZuKud14VYHQZ017IYgmibnAv5CriK\/m+GBHIgRZovJsuysUc8FK+pY9OxtxAjTrouPXxuJxZPkHVwsovH0TwrTbRVy2+dw\/gEwrGKmyVuCo29epG5EPaG5qdN6tL\/kw864aMJsnlmfUzadaLh5BGZzwuffAX7eEEoElKi7JL2OaR2UaIo\/mM\/71UzZqPN9Mh5plFkbIDs2K8sXtm\/2h\/zpQTM\/zmTca1+xb3vPBdr4cQv\/9YxVvS2tg+293XMa3oRilLYqUDVrvUBiYgvcW4S8BQ0TJOfHI6QTbfg77H9grHmM3qUicLQ\/+LKE7qCjpLYiu9oPKHMRuA3hXBF9NtpgxHgXWozdAEMi5KDaAODFOav44LYk+CASqzCPPpeqtgiFVNPFjfBnYxH+jc+EmjZ1VJoQbQ3n2M5x1jQGrzEHouoZ3DOpsEWZaWAiXmarJoS2KLnmFN4abkSB55xnMdds1CLeLEuiArL8P4fNp7QD7XRrpH7hmTqsDPDpze03P2IbXRRDgof7ddT08Bp8xcGkZQh92psA3EH+Zy8AxLyvBnVv2SnI8499vjDBEfMDrYXM0MA6HzO5FyetK8Ll2GEdrCPyCn+KgFFqE+pKAeHRltdW5NlVqPrWim\/Lgp24xnrOSDaXPWGmsHumH\/U85Sb0IL2N7aqltBmsN9pW\/7P31Mk4MEyIAI0oxBk8Q3ZiFlht\/fLZtVGkzmnmmaEcHk70y6sGAEYvNNW06kR5YhKuuF2UptpqCpsepRGXAPNtgZFVl7nOgsqIZEYsCAK\/k6JcSgRL051Fb2e4ssTD7LDjnFNoYfch9p375Dl8rgsH0Ov6zWWYyrgx+cdq1k7PnlLK4guDF+rfuyTv+mQb2p4fXJ9Z1RoY2eBW4mtYw4kto75Gg1wmEM7y\/rmOvgKZITzVTIuUcgm5BRG0\/o6cT\/S2+wNKsfw0nLAdTaWoWuYRopYtc+\/+fbK2FKQxzHDLYOVB2qntPJvUGUwl\/B696c6dUzgtPFOtv4mtWwH\/KtTBmjr5lZUWdMfdQWVFdnyjon+uXkVzrQ4xvuFG8VJVw5pnpEBtVyZYby8Pdtqix2m3Gl5\/L1CImD90pkuFC\/8TjBvw7jjOqjLlpzDW9uB1t0tTHnLWD6xFXxwYAmZeIdl5tZOOz9bDAdW2nrUtNg50WJ\/UrcfU+qct2JgyIx5PgM7+agI+hHxlGhTN2o8oaxlmh+1v9FJkcQ2BJe5fiMVpSEdyQslq6MO+yUl8uSDCkRgyXtXlJVcdb2+qVzGUj50LsKofgkprZ5vV3Z1rDefU\/jscF9QsdLUlLq0YPPnY3gjTLQxGyfUY4EUq0tS1cN7ap9D2fJwDZ71a2rcYwzBijuxD4WTFI8PKVNIlcESP\/+W6qJ0vnbH7JuxMmw4SiDDHKzpFSGMKQRe47P1WlpUm8+E4gsU35xJuSRYcZAAQReKOoo+x1oxkZncZIIYQeiL0kyOnmcLDHwJvFWBKRXedXIXXMbcA3EAoAMszlPoyny+nwtjIPsCG7xXiMILpymhO3tQs\/Jdmmz6J5vYwgrDaZ\/Rr8vk\/Os7RADRTy+NY\/MNLBD0Opsqm24rBQa1OI7Q5h9TRADEKsC\/9NZoups6gvHzXniGkNqo4W2N4AeiuViP8EkSkKnstOBHMayLdkJz78286359K8BDsp05+ZvWApXkOAfbWUBpCUfKD72iP3vtAe1k6dDilmzyvKHuolkfBelf2cIh6XEivdkaKx4vticUD7\/GqcaZVRyOxP70kUD9j5SH4GAYM4r9NRmLwl73\/4sOFGiJl0u4ZgEtaeNwabcZmBBOgjtjS9u5Qt62MYy3NeyYCOmxtVZhBc0JsPr7JT\/H4Xh8Feo\/jqnSsJ1o4P+RuL7OVd8vEX\/PdRvPMws+FFH+k1UL1pbCuJf7LJFhUTV9vOPSb1kBW0x5ivZMTw2TL0i4PYM79Y+F\/t8jUr7\/8nNjLaXKcTyB7fUiqAWyvc31hfms7iJWK924+2Rc2z5GMkfQEOeI951IXh+xBJFzMoHC1\/7RXuRQuSdnrNMkNWrtxlKLsLt+1yfM1H1pa+Eyqvsv5vlib+tKzHPrsI5iP+CtF1T9xdrpV0ikGL77UKjXXmgzZUJ8e60CF9WCAt2gWiVj8HT4d4ePGOgWj5a7I98JBlHlocH1I4u80mOYcpfBmhR34Gl6Cj1QFq\/ar945WzxVV5O00GbBgMyP7AuNacC51Z+EwRyAjWgqbHPiCqLivkoRpGePr3EKc9\/q+R+x6qQ==","iv":"c3e832aa482ffd3d51b5ead885a307a7","s":"935d194b57cacea0"}
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