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Marketing

BCG shares dozen new and emerging trends in luxury

October 22, 2019

Giorgio Armani is one of the most popular Italian luxury brands, retaining its allure and status as a luxury ambassador for Italy. Image credit: Giorgio Armani Giorgio Armani is one of the most popular Italian luxury brands, retaining its allure and status as a luxury ambassador for Italy. Image credit: Giorgio Armani

 

By Staff reports

NEW YORK – A recent Luxury Marketing Council salon luncheon hosted by Boston Consulting Group at its New York office unearthed a dozen trends based on its annual BCG/Altagamma survey, “True-Luxury Global Consumer Insight 2019.”

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  5. Lancome to secure spokeswoman Julia Roberts for $50M
  6. Christian Louboutin uses shoe imagery to launch nail polish line
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