Today in luxury marketing:
Baselworld: How the ultra high-net-worth shop
Last week, while vising the Baselworld watch fair, I gained entrance – fleetingly, but entrance nonetheless – to what could be described as the most exclusive store in the world. There was no sign, much less evidence of a cash register or anything as ghoulish as a swing tag. Yet everything within was for sale, certainly, but not to any old consumer, not even most of those gathered in its immediate, invitation-only environs, according to The Telegraph.
{"ct":"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","iv":"ac3d7a4694af5df132f3fc54ac527c3a","s":"54193c8bfd905709"}