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Barron’s targets “penta-millionaires” with glossy supplement, Penta

July 2, 2014

Barron's cover of Penta section, 2009 Barron's cover of Penta section, 2009

 

By Jen King

Weekly financial publication Barron’s is joining the growing list of imprints to publish a glossy supplement geared toward the sensibilities of ultra-affluent consumers with the launch of Penta magazine.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  4. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  5. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  6. Mood of global millionaires in the pandemic-era
  7. Desirability, operational efficiency key to luxury brand growth: Accenture
  8. The RealReal opens retail location in Houston
  9. Preloved items from Hermès hold highest resale value: The RealReal
  10. Luxury Unfiltered: When brands fall spectacularly short on client service
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