Mobile
September 24, 2012
By Tricia Carr
Retailer Barneys New York placed a banner ad on Condé Nast-owned Vanity Fair’s mobile site, but could miss out on transactions since it did not optimize its content for smartphones.
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","iv":"619ce79eef56b534a76f51e87fc5f8d8","s":"1117a7909203d726"}
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