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In-store

Barneys to streamline luxe branding efforts via Co-op step-back

March 7, 2013

 

By Tricia Carr

Barneys New York’s plan to transition Co-op stores to women’s boutiques will modernize its branding efforts and help it let go of a concept that is outdated, experts say.

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  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
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  4. Dior goes for gold with flashy J'adore campaign
  5. The Ritz Carlton, Missoni launch beach club in Bali
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