Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

In-store

Barneys to streamline luxe branding efforts via Co-op step-back

March 7, 2013

 

Barneys New York’s plan to transition Co-op stores to women’s boutiques will modernize its branding efforts and help it let go of a concept that is outdated, experts say.

To read the entire article, please subscribe or