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Internet

Barneys, Mandarin Oriental tap social media for Mother’s Day contest

April 10, 2012

 

By Tricia Carr

Barneys New York and Mandarin Oriental are tapping Facebook to market a new contest that gives a mother-daughter pair the chance to win a brand-oriented getaway package that will hopefully draw awareness to the retailer's products and the hotel's spa services.

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  1. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  2. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  3. Viceroy Hotels debuts narrative-driven brand identity
  4. Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
  5. In Geneva, Christie’s records new high with Aga Khan emerald
  6. Capri Holdings, Tapestry abandon plan to merge
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Belmond to launch new luxury sleeper train in England, Wales
  9. Neiman Marcus honors Leonard A. Lauder in New York City
  10. Diageo launches new division for luxury brands, experiences
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