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In-Store

Barneys leverages Cronut hype to drive in-store traffic

March 4, 2014

 

By Sarah Jones

Department store chain Barneys New York added hard-to-get Cronuts, or a cross between a croissant and a doughnut, to its merchandise on March 1 at a charity event to drive in-store traffic to its newly revamped former Co-op stores.

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