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Internet

Barneys humanizes brand experience in video effort

August 9, 2012

 

By Tricia Carr

Barneys New York is pushing foot traffic to its flagship Madison Avenue location in New York via a video series with the retailer's creative ambassador Simon Doonan and blogger Leandra Medine that shows what happens at the store behind closed doors.

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  1. In Geneva, Christie’s records new high with Aga Khan emerald
  2. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  3. Belmond to launch new luxury sleeper train in England, Wales
  4. Diageo launches new division for luxury brands, experiences
  5. Meta drops price on paid subscription tier in EU
  6. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  7. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  8. Nearly 40pc of fashion execs foresee industry conditions worsening in 2025: McKinsey
  9. Bentley anticipates first electric SUV, arriving in 2026
  10. Loro Piana, Harrods celebrate holidays
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