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In-store

Barneys aims for foot traffic with Deste window display

June 6, 2012

 

By Tricia Carr

“Comme des Garçons”, “Marc Jacobs” and “Balenciaga” by M/M Paris
Barneys New York is collaborating with the Deste Foundation for Contemporary Art to display a public art exhibit in the retailer's windows at its flagship location on Madison Avenue in New York.

The windows will today begin to display the first United States showing of the traveling “destefashioncollection” public art show. This art initative is meant to mix the notions of art, fashion and the culture and could leverage the brand among art-minded affluent consumers.

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