Retail
May 13, 2020
China has become a test tube for digital transitions of physical events as the COVID-19 lockdowns and bans on large gatherings force marketers such as Sephora to become more creative in their audience engagement. Image courtesy of Sephora, LVMH
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","iv":"bb1d098223a1735360501b98bf4800bc","s":"aa1953cfacb6e013"}
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