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Consumer electronics

Bang & Olufsen products may result in humblebragging

December 9, 2016

Video still from Bang & Olufsen's humblebrag Video still from Bang & Olufsen's humblebrag

 

By Staff reports

Danish audio and visual brand Bang & Olufsen is perfecting the art of the humblebrag via a user-generated content activation.

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  1. Mandarin Oriental restores Italian castle
  2. Fairmont salutes company heritage in new campaign
  3. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  4. Audemars Piguet pop-up exhibition opens in Shanghai
  5. Pierpaolo Piccioli joins Balenciaga as creative director
  6. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  7. Hyatt taps American tennis player Jessica Pegula as ambassador
  8. RH appoints new co-chief merchandising, creative officer
  9. Aston Martin, Apple release CarPlay Ultra
  10. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
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