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Dec. 22, 2024
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Bang & Olufsen draws inspiration from high-fashion for new ad effort

September 22, 2014

Bang & Olufsen's BeoPlay H6 Special Edition Bang & Olufsen's BeoPlay H6 Special-Edition headphones

 

By Jen King

Danish audio and visual brand Bang & Olufsen is targeting fashionable female consumers with a line of BeoPlay H6 headphones suited for the best-dressed audiophiles.

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  1. BMW sets record with funds raised for education at playoff event
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Meta drops price on paid subscription tier in EU
  10. MGallery Collection wins Grand Prize for luxury tourism
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